There are few questions more deceptively simple—and frequently asked—than “What do I wear?”. On paper, it sounds like a quick wardrobe check. In reality, it can send you into a full-blown existential crisis before 9 a.m. If you ask Levi’s®, the problem isn’t that we have nothing to wear. It’s that there are so many different versions of ourselves we could dress for.
Maybe today calls for the classic version of you. Maybe you’re feeling a little chaotic. Maybe you just can’t find the right look, even though you’ve already changed three times. That familiar wardrobe spiral is the starting point for Levi’s® and Zalando’s latest campaign, “What Do I Wear?”, which looks at getting dressed as something a little more fun than simply figuring out what goes with what. Sometimes the real question isn’t what looks good. It’s who do I feel like being today?
In these behind-the-scenes images, we catch campaign talents TingTing and Gigi in their off moments, getting a true feel for what goes into an outfit decision behind closed doors, how we match our clothing to our vibe, and the sometimes much-needed BFF moments that make it all possible (yes, sometimes you do need a fashion show over FaceTime…).
The idea of letting your clothes do the talking sits right at the heart of Levi’s®. Since 1853, the brand has been evolving alongside the people who wear it, from workwear to one of the most recognisable names in denim. What’s stayed consistent is the idea that the wearer gets to make the jeans their own. It’s a simple setup, but a pretty accurate one. Getting dressed can feel like a conversation with yourself. Do you want to keep things low-key or make a bit more of an effort? “What Do I Wear?” is about which version of you you want to show the world today.
We’ve never had more style inspiration at our fingertips, but having endless options doesn’t necessarily make getting dressed easier. Between micro-trends, moodboards and a never-ending scroll of people telling us what’s next, knowing what you actually want can get a little lost in the noise. Thankfully, Levi’s® and Zalando cut through that by putting the choice back where it belongs: with the person getting dressed. After all, fashion is much more interesting when there isn’t just one way to do it.
Find out more about Levi’s® and Zalando’s “What Do I Wear?” here.
