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Ahead of an exclusive sale — taking place Wednesday, September 13 — Jerry Lorenzo recently got together with Grailed for a new in-depth interview. During the conversation with Lawrence Schlossman, the Fear of God designer dished on everything from being the face of his own brand, to Fear of God’s price points, his faith, legacy and more.

Below we’ve in turn highlighted some standout excerpts from the sit-down, but be sure to follow over to Grailed after for the entire piece.

On being the face of his own brand…

“I think I’ve gotten used to it and I think I’ve found a freedom in it where initially I was a little like I felt the pressure and I felt the responsibility that came with it and now I’ve just found a freedom in it, you know? I found a freedom in being myself. I found a freedom in promoting family instead of promoting myself out partying with the cool kids. It’s helped me and forced me to just kind of be who I am 100% of the time.”

On Fear of God being an all-American fashion brand like Tommy Hilfiger, Perry Ellis and Polo…

“It’s Americana modernized. It’s the modern picture of our culture. Fear of God is the modern picture of American culture. All of my references are references from the ‘80s and ‘90s of my heroes, whether they’re Kurt Cobain or Allen Iversen or John Bender from The Breakfast Club. These are American idols, you know what I mean? These were icons from different subcultures that now—fast forward 20, 25 years later—are now merging into one. I’m painting the picture of what this looks like. No, it’s not hip-hop. No, it’s not it’s not rap. No, it’s not rock. No, it’s not grunge. It’s all of these things combined.”

On what it’s like being an independent yet successful fashion designer…

“I don’t look at the fashion industry. I’m not even looking at other fashion houses. I’m looking at other business owners. I’m looking at people that are doing their own thing. That’s who I’m looking at. That’s who I consider as my peers.”

On Fear of God’s pricing…

“I think about excellence. I think about wanting to make the best drop crotch basketball short. I don’t care how much it costs. I’m going to be use the best resources that I have at my disposal to construct the best possible short. People need to understand that costs a lot of money in development and sampling and everything. The process is extremely expensive. The process to get to the IP, and then to execute the IP at a luxury level is extremely expensive. And, at the end of the day, you have to pay for the idea, the IP The track pant that spurs the track pant craze, you have to pay for the IP of that pant and the piece that directs the market.”

On receiving blowback for his faith…

“Yeah, but it doesn’t matter to me. I know what I’m called to do. I know what I need to do. I gotta do what I gotta do to sleep at night, you know? I have to live with myself. There was a long time in my life where I wasn’t doing that. I think everyone has to come to a point in their life where you have to make a decision. What are you gonna be about?”

On whether Fear of God is his legacy or not…

“I hope not. I hope my legacy is simply how I lived my life. I realize that and I’m fearful that my legacy is wrapped up in something, to me, as empty as fashion. I’m fearful that my life is remembered by being the cool guy. I just want it to be how I lived my life. ‘I sat with Jerry for an hour and he’s a good dude.’ That’s what I want my legacy to be. ‘Man, I’m glad I got to hang out with Jerry.'”

On who he looks up to…

“My father. My brother, who’s battled and beat some things in his life. I’ve had teachers that have imparted things on me that I still carry with today and pastors that I look up to. Normal people…”

Now don’t miss out on what you should be buying from Lorenzo’s Fear of God.

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