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Does a Brand Make Culture, or Does the Culture Make a Brand?

A trip to Inujima with Prada shows how the brand is leveraging good-quality stuff to foster high-quality cultural moments.

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SHOP OUR NEW ARRIVALS

New Arrivals

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Il Pellicano x HighsnobietyPuff Print Crewneck
$130.00
Available in:
XSSMLXLXXL
Il Pellicano x HighsnobietyCanvas Tote Bag
$175.00
Available in:
One size
SebagoDockside Portland Waxed
$185.00
Available in:
Several sizes
Junya Watanabe Man x New BalanceMinimus UX200
$250.00
Available in:
41.542.544
Human MadeDuck Overalls T-Shirt
$125.00
Available in:
SML
Human MadeDenim Painter Shorts
$280.00
Available in:
SXL
Multiple colors
ASICSGT-2160
$145.00
Available in:
Several sizes
Puma x AriesMostro Craft
$185.00
Available in:
Several sizes
OakleySquare Wire
$280.00
Available in:
One size
Il Pellicano x HighsnobietyLong-Sleeve John Swope Photo T-Shirt
$85.00
Available in:
XSXLXXL
Multiple colors
Issey Miyake Homme PlisséTailored Pleats 2 Short
$420.00
Available in:
23
Junya Watanabe Man x New BalanceMinimus UX200
$250.00
Available in:
41.542.54445
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  • Here's to a Season of Short Shirts & Shorts That Aren’t

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  • The Return of the Ultimate Anti-Hype Hype Watch

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How Hotel Il Pellicano Became a Special Kind of Luxury Icon

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Frontpage

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  • Part ASICS Sneaker, Part Table Tennis Court

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How a Quiet Japanese Brand Suddenly Took Over Luxury Menswear

What’s behind a five-year-old Japanese brand that is making waves amongst menswear enthusiasts.

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