This L.A. Brand Blends Californian Style With Italian Finesse
If you haven't heard of A Paper Kid yet, it's time to get the name on your radar. The Californian essentials fashion brand is fast becoming one of our go-to's for oversized minimalism, versatile colorways, and quality construction.
The brand was born in LA's Flower District, the century-old flower market located in the heart of the Fashion District. Yet A Paper Kid was founded by the Italian Daddato Group, meaning it's made with skilled Italian craftsmanship. The result of such duality is that the brand's design is a perfect synergy of relaxed Californian aesthetics and exceptional Made In Italy quality.
A Paper Kid's latest offering is a perfect illustration of that. This season, the label has introduced a collection of soft, comfortable, beautifully crafted pieces. As we've come to expect, the garments are characterized by a clean aesthetic; while logos and branding do feature throughout, they aren't the focus here. Rather, the attention is on unconventional structures, premium materiality, and interesting dyeing and washing techniques that give pieces that intentional lived-in look.
The new collection arrives alongside a shoot featuring Italian rapper, MARRACASH, who can be seen sporting a number of standout pieces. It was a no-brainer to spotlight King Marracash, who shares not only his Italian heritage with A Paper Kid, but a love of comfortable essential pieces, but with a touch of streetwear flair. While Marracash is usually known for bold colorways and sharp tailoring, here he proves that neutral basics can also be headline-grabbers, even whilst set amongst a blooming green landscape.
Take a detailed look at the drop in the gallery above and head over to A Paper Kid's online store to explore the collection.
