This week adidas premieres a new short film in conjunction with the second Ozweego launch. Titled 3 Steps, the picture is produced by Elise By Olsen and creative director Morteza Vaseghi’s production house, Ecudorp, starring three emerging talents in actress Ruby Dagnall, director Leonard van Vuuren, and musician Niilas.
3 Steps was captured in July of this year in three contrasting locations in Scandinavia: the mountains of Gaustatoppen, Norway; the sand dunes of Skagen, Denmark; and the green fields located outside Oslo, Norway. The film hones in on Generation Z in Scandinavia, often thought of as obedient and conforming. In reality, however, there are many who are longing for both meaning and individuality.
The three-step process highlighted in adidas’ new short film revolves around losing yourself and finding yourself, leading the charge for social change and innovation, and the formation of a greater society. Press play above to watch 3 Steps, which arrives alongside this month’s Ozweego release.
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