Double Tap to Zoom

On July 5, adidas will be launching its all-new 3MC skate shoe. Ahead of the release, the brand delivers the first entry in a three-part video series, promoting the drop.

3MC /// Donta finds Donta Hill, Deandre Thebpanya, Daewon Song, Marc Johnson, Jenn Soto, and friends taking to the streets of Los Angeles to do a little shredding, all while showcasing the aforementioned 3MC sneaker.

You can look forward to the 3MC arriving in three colorways next week, retailing for $65 USD. For more on the shoe, follow here.

In related news, BAPE's new "City Camo" decks will make you want to start skating.

We Recommend
  • adidas’ Yeehaw Agenda Continues with a Muted Black Mule
  • Y-3's Predator Is Field-Meets-Fashion
  • adidas Put One of Its Slimmest Sneakers on Double-Lace Duty
  • The Best adidas Sneaker Releases This Week
  • adidas & Pharrell Want You to Walk on Water
What To Read Next
  • Simone Rocha Has Made adidas’ Ballet Dreams a Reality
  • One Good Pair of Jeans Worth Conforming For
  • ic! berlin x Audi Revolut F1® Team Look Good Together, Don’t You Think?
  • Artist Uniform: Being John Malkovich Means Being Wildly Stylish