Double Tap to Zoom

On July 5, adidas will be launching its all-new 3MC skate shoe. Ahead of the release, the brand delivers the first entry in a three-part video series, promoting the drop.

3MC /// Donta finds Donta Hill, Deandre Thebpanya, Daewon Song, Marc Johnson, Jenn Soto, and friends taking to the streets of Los Angeles to do a little shredding, all while showcasing the aforementioned 3MC sneaker.

You can look forward to the 3MC arriving in three colorways next week, retailing for $65 USD. For more on the shoe, follow here.

In related news, BAPE's new "City Camo" decks will make you want to start skating.

We Recommend
  • Sp5ders Silver Take On adidas' Techy Dad Shoe Is Otherworldly
  • Reckon You Don't Need a Summer Jacket? You Haven’t Seen adidas’ World Cup One
  • adidas’ Crisp AF Sneaker Wears Good Denim
  • Satisfy’s Fastest adidas Sneaker Cosplays as a Skate Shoe
  • Mexico & Retro adidas Are a World Cup "Match" Made in Heaven
What To Read Next
  • Vans’ Off-Grid Sneaker Takes the Checkerboard to the Trails
  • What's Next for the Young Master of Menswear? (EXCLUSIVE)
  • Tiny Budgets and “Ego Death”: How Indie Designers Make Fashion Week Work
  • Converse’s Chuck Taylor Heels Are Weirdly Chic
  • Nike's Crisply Woven Air Force 1 Is the Ultimate OOO Sneaker
  • In Paris, Underwear Can Be Art (EXCLUSIVE)