Double Tap to Zoom

On July 5, adidas will be launching its all-new 3MC skate shoe. Ahead of the release, the brand delivers the first entry in a three-part video series, promoting the drop.

3MC /// Donta finds Donta Hill, Deandre Thebpanya, Daewon Song, Marc Johnson, Jenn Soto, and friends taking to the streets of Los Angeles to do a little shredding, all while showcasing the aforementioned 3MC sneaker.

You can look forward to the 3MC arriving in three colorways next week, retailing for $65 USD. For more on the shoe, follow here.

In related news, BAPE's new "City Camo" decks will make you want to start skating.

We Recommend
  • adidas’ Mule Clog Concoction Is For the Perpetually Unimpressed
  • Walk On & Into Spring(s) With This Damsel-In-Distress adidas Sneaker
  • adidas' Strappy Mary Jane Becomes Its Deer-est Ballet Sneaker
  • adidas’ Incredibly Luxe Sneaker Is Lowkey Bowling-Ready
  • Wales Bonner & Y-3's "Lizzard" Sneaker Distils the Genius of adidas' Sharpest Minds
What To Read Next
  • Nike's Cozy Flyknit Sneaker Really Makes You Think
  • Give Salomon Lemons, It Makes a Super Juicy Trail Shoe
  • The North Face Does Sneakers Better Than You Think. And What's Next Is Wild
  • Dior's Hollywood Show Was a Movie
  • We Touched Demna's AirPods at Gucci's Times Square Show
  • adidas’ Mule Clog Concoction Is For the Perpetually Unimpressed