Double Tap to Zoom

On July 5, adidas will be launching its all-new 3MC skate shoe. Ahead of the release, the brand delivers the first entry in a three-part video series, promoting the drop.

3MC /// Donta finds Donta Hill, Deandre Thebpanya, Daewon Song, Marc Johnson, Jenn Soto, and friends taking to the streets of Los Angeles to do a little shredding, all while showcasing the aforementioned 3MC sneaker.

You can look forward to the 3MC arriving in three colorways next week, retailing for $65 USD. For more on the shoe, follow here.

In related news, BAPE's new "City Camo" decks will make you want to start skating.

We Recommend
  • The World Cup's Biggest Rivalry Is Actually Nike vs adidas
  • This Miu Miu-Coded Samba Is a Furry Delight
  • adidas’ Beatboxing Sneaker Makes Quite the Comeback
  • Always Bet on Baby Keem
  • A Half-Time Pulse Check On the Year's Best Running Shoes
What To Read Next
  • ASICS Made Its Strong Looking Dad Shoe Unreasonably Cute
  • The Audi Nuvolari Is in a Lane of Its Own
  • We Stand Corrected: Coffee Dates Are Underrated
  • A Video Game Designer and a Filmmaker Created a Prada Dreamscape
  • Don’t Underestimate This World Cup Underdog’s Style
  • New Balance’s Vibram-Soled Trail Sandal Is the King of Versatility