Double Tap to Zoom

On July 5, adidas will be launching its all-new 3MC skate shoe. Ahead of the release, the brand delivers the first entry in a three-part video series, promoting the drop.

3MC /// Donta finds Donta Hill, Deandre Thebpanya, Daewon Song, Marc Johnson, Jenn Soto, and friends taking to the streets of Los Angeles to do a little shredding, all while showcasing the aforementioned 3MC sneaker.

You can look forward to the 3MC arriving in three colorways next week, retailing for $65 USD. For more on the shoe, follow here.

In related news, BAPE's new "City Camo" decks will make you want to start skating.

We Recommend
  • adidas' Materially Mixed-up Samba Manages to Make Leather & Fur Just Work
  • adidas’ Finest Samba Mary Jane Has That Summer Glow
  • adidas’ Suavest Suede Samba Deconstructs on Its Own
  • adidas Is Beating Margiela at its Own Sneaker Game
  • adidas’ Sleek and Speedy Sneaker Goes Into Stealth Mode
What To Read Next
  • Nike's Speediest Marathon Sneaker Came Straight from the Aughts
  • Behold, Beautiful Birken-Crocs
  • You Can Now Run Trails in Crocs
  • This Is How Nike's 30-Year-Old Air Max Does Technical Luxury
  • Nike’s Specially Knitted Sneaker Is Stüssy-Coded
  • Nike’s Next Stylishly Advanced Street Sneaker Is Razor-Sharp