In 2023, it feels like every label is vying for our attention with a new sustainability initiative. Some stand the test of time while others flop. If there has ever been a blueprint for how to run a sustainability campaign successfully, it’s adidas x Parley.
With Parley ocean plastic now being used across the board at the Three Stripes, there’s no major distinction between adidas x Parley dedicated pieces and classic adidas pieces that now inherently use Parley fabrics; you know an off-shoot is successful when it becomes the main offering.
The German sportswear giant linked up with Parley back in 2015 to release three updates of the iconic Ultraboost and in the seven years since then, the collection has grown in scope and quality. In 2023, the adidas x Parley collection is looking as varied as it ever has with new drops of the adidas 4DFWD x Parley proving the true range of the partnership.
New colorways of the fan-favorite sneaker combine adidas' typical sense of performance and style in expert balance. Whether you're on the hunt for something low-key like the monochrome White or Black iterations, or something with a bit more oomph like the gradient Blue or Maroon drops, you're in for a treat.
Keep scrolling to shop the best of adidas 4DFWD x Parley below.
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