Streetwear That Sounds as Good as It Looks
Adidem Asterisks' Spring/Summer 2025 collection is its best collection yet. And that's straight from the brand itself.
"We focused on designing pieces that excited us, not just to create, but to wear," says Nicko Bruno, who founded the brand alongside Xavier Miller and Jonathan Ishak. He does, however, admit that SS25 is a step away from the typical fashion model.
For instance, akin to Carhartt WIP releasing leather Detroit jackets for summer, Adidem Asterisks is dropping a a croc skin leather bomber jacket for the warmest season of the year.
The slick, genuine calfskin leather jacket leads the SS25 delivery, setting the tone for the collection blooming with top-tier constructions and touches.
Notice the double-layered hoodie that wears chain-stitched bubble letters and tracksuits accented with crochet paneling.
These larger flourishes are balanced with summer staples redesigned the Adidem Asterisks way, like 3D-embroidered tank tops and a wardrobe's-worth of stylish accessories, including New Era hats and faux pony hair belts that feel especially timely.
The young Toronto label has delivered top-quality clothes and accessories that "sound like [they] look" since it was founded in 2017.
But Adidem Asterisks SS25 arrives as not only the brand's largest collection to date but also its most forward-looking to date.
This season marks a shift in focus to building an even more "honest" brand with intentional designs intended for anti-trend appeal.
Additionally, Adidem Asterisks has ended most of its wholesale partnerships this season, in a bid to reclaim its sense of self.
"There were past seasons where we designed even more styles, many of which never made it to market due to the constraints of the wholesale model," says Bruno. "After a few seasons in the wholesale space, that pressure started to creep in — and it just didn't feel aligned anymore. Stepping away allowed us to slow down and focus on making simple things, but doing them well."
Delivery one of Adidem Asterisks' SS25 collection is now available on the brand's website.
The brand will release the rest of the collection throughout the summer in capsules, that way fans can "fully digest each style." It also allows the brand to continue to move at their own pace.
"This many unique styles come from a small, independent brand in the city is rare — and that makes it meaningful," Bruno continues.
"For us, growth means allowing our community to adopt the brand as their own truly. That requires us to stay closely connected to what people here are looking for in a brand — and to continue bridging the gap between our design perspective and their appetite for constant evolution."
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