Double Tap to Zoom

Apple Music is gearing up for the Grammys by releasing a series of new ads. The clips feature animated versions of Ariana Grande, Khalid and Florida Georgia Line, all showcased in corresponding memojis.

Each artists is highlighted in their own video, however, Apple does indicate that the memojis were professionally animated. In other words, they weren't created using the regular iPhone program.

In addition to the commercials, Apple has hoisted billboards around Los Angeles, featuring memojis of various Grammy-nominated artists, ahead of Sunday's awards show.

Last year, Apple's Grammy promotion featured animojis lip-syncing to Childish Gambino and Migos.

The 2019 Grammys takes place this Sunday, February 10.

We Recommend
  • No Phones, Just Fans: Inside the Night Lady Gaga Took Over Los Angeles
  • What Happens After Apple? Eugene Whang Is Finding Out
  • Apple Music's The Replay Gallery Was a Creative Tour de Force
  • The Replay Gallery Is This Year's Must-See at Miami Art Week
  • Inside Apple Music Studios: A High-Touch Bet on Intimacy (EXCLUSIVE)
What To Read Next
  • From Nike to Vans, the Seven best Sneakers to Cop this Week
  • Forget Hybrids, A Classic Nike In a Simple Colorway Will Always Work
  • New Balance’s "Brilliant" Dad Shoe Is England-Made, Summer-Approved
  • This Freaky Loafer-Sandal Is Business In Front, Party In Back
  • Salomon’s Earthy Hiking Sneaker Is Almost Too Classy for the Trails
  • Levi's Look Better Large & Lived-In