If any young brands need a blueprint for how to take their label to the next level, Axel Arigato is it. We’re not just talking about one jump, either; we’re talking about taking your brand to the next level every season. It was only Spring/Summer 2022 that Axel Arigato placed more weight on its apparel selection and Fall/Winter 2022 comprises some of the best puffer jackets on the market this year.
Outerwear is the real litmus test of a brand’s mettle. You can fluke a good sweater, but it’s very difficult to fake your way into the upper echelons of coats and jackets. That’s perhaps why it’s so impressive to see that the Axel Arigato FW22 collection is spearheaded by a new range of puffer jackets that go above and beyond the call of duty.
Combining modern silhouettes with the functional warmth we expect from high-end puffers, the new Axel Arigato puffer jackets are mindfully made to reflect the change in seasons and the changes in contemporary trends. All of the Axel Arigato puffer jackets are made from recycled polyester sourced from the SEAQUAL initiative, which creates its fabrics from marine litter. Beneath the 100 percent post-consumer recycled shell, you’ll find reused down fills.
Beyond the jackets themselves, one of our favorite aspects of the Axel Arigato puffers launch is the virtual puffer environment made in collaboration with Immersivo. It makes for a fully interactive shopping experience on the Axel Arigato website. The 360-degree virtual experiential space allows you to interact with the beautiful campaign — shot on the shores of Lake Como — and the products. This is yet more proof of Axel Arigato’s commitment to finding the future of fashion and comes on the heels of the brand’s most tech-driven release yet in the Pyro Sneakers.
The collection consists of a range of puffer styles, from below-the-knee iterations to cropped styles and vests. Each style lands in men’s and women’s sizes. While much of the FW22 palette resides within the safe realms of neutrals, you’ll also catch some flashes of pastel blue for those who want to make more of an impact. Be sure to watch the video below to see the puffers in action and shop Axel Arigato puffer jackets online now.
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