On day six of Paris Fashion Week, Balenciaga presented a Fall/Winter 2020 show that put the threat of climate change front and center.
The Maison’s creative director, Demna Gvasalia, invited fashion editors and celebrities alike to a film studio in a northern suburb of Paris, where art director Nicke Bildstein-Zaar purposefully flooded the runway and front rows. An eerie reference to the rising oceans, which forced the glitterati to watch the show from the third row or beyond.
Adding to the ominous set design, vast LED screen suspended from the ceiling displayed forbidding images of burning skies, total eclipses and swarms of crows.
Models splashed through the murky waters in Matrix-esque leather coats, Balenciaga football jerseys, and priest-like cloaks. Check out scenes of the runway below.
This is Balenciaga’s latest showcase of its continued commitment to the global sustainable fashion movement. Currently the brand offers products that have no damage on the environment, preserve natural resources, and respect animal welfare.