Cities are living organisms, and we are the energy keeping them alive and growing. The relationship is interdependent, neither can exist as we know it without the other; people shape environments and environments shape people.

In our new City Charged film project, Highsnobiety and Nike Sportswear challenged five groups of people to capture the energy animating their city and to give an insight into their unique worlds. The result is five experimental portraits of fast-paced global cities — London, Paris, LA, Berlin and New York.

Taking a behind the scenes look at all five films it’s evident that despite setting out to capture individual locations defined by those who live there, we found places defined by global connectivity. In an increasingly connected world, we’re steadily becoming global citizens, sharing ideas, inspiring actions and shaping the world faster than ever before.

In Europe we discovered an international creativity network helping a London-based South African travel the world modeling, an underground Berlin music collective perform for fans in Shanghai and two Parisians juggle filmmaking, acting and sporting careers. Spreading across the Atlantic, the interconnected global landscape helped elevate a young LA talent towards working with superstar musician Drake and inspired two New Yorkers to turn their creative muses into a business. Each city burns with a passion that warms and illuminates the others, and City Charged captured the individual sparks lighting the fires.

Check out the behind the scenes footage above and all five short films below before copping the new Nike LunarCharge via

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.