We’ve all experienced a moment where people are overly precious with their handbags.
But moving your bag solely from dust bag to dinner, not allowing your bag to touch the ground, or even insisting that your bag needs its own seat isn’t really the flex you think it is.
While some may assume that a worn-in bag connotes a certain level of carelessness, Coach believes it means quite the opposite – if you're sporting a well-worn leather bag, that’s because it’s well-loved.
Experiences> Things; BeReal> Instagram; Vintage>Brand New – however you want to slice it, people are growing tired of that glossy-filtered facade that once used to pervade what felt like every facet of our world.
In the same vein, why is everyone picking up a film camera and collecting vinyl all of a sudden? It's the same reason why your parent's hand-me-downs are more precious than any new cop could ever be. Our newfound obsession with analog living triggers a certain amount of nostalgia that places meaning on our daily objects the more that they live through experiences with us.
The handbag industry is reacting no differently. In the past few years, we've seen scuffed-up Chanels and pre-loved Louis Vuittons take center stage. Think: Mary Kate going viral for her beat-up Birkin. Of course, it doesn't stop there.
In an extreme case, Julia Fox recently got online to explain that she used her Birkin as a shield against a machete on the streets of NYC. This new approach to the once pristine handbag culture has people realizing that it's okay to drag around your Dior—luxury items were made to be worn. FYI: "My Most Worn Bags" is currently trending on TikTok.
Just another fad? We’d say otherwise. According to Future Market Insights, “the second-hand market size is anticipated to be valued at about $10.77 billion by the end of 2023,” meaning that bags that are crafted to last – designed to be carried throughout generations – are here to stay.
This is good news for brands like Coach, whose bags gain more of that personal charm and love-worn character with every drop, scrape, and spill. Simply put, Coach is crafted to be lived in.
If you’re still reading, then odds are you're looking for something that can keep up with you throughout the day. This means you need a piece that honors quality and construction above all else (and a cute silhouette doesn’t hurt, either).
Since its founding in 1941 in New York City, Coach is known for crafting beautiful things, classic yet timeless, built for the everyday, for people who stay on the cusp of what’s next. And as the fashion landscape evolves, the brand has seamlessly managed to stay true to its heritage while pushing things forward, reimagining archival gems with all the authenticity and edge of the next generation.
Inspired by this authentic spirit, we decided to follow two NYCers around for the day to see how they live in their Coach Tabby. Check out more below:
Jorge Gitoo Wright, Brooklyn, Breakfast
Breakfast for two, only one seat required. Whether you’re curing your Monday morning blues with breakfast or waiting on your Uber to arrive, Jorge knows that no matter what his day looks like, he can keep it real in his Coach Tabby.
Justine Mae Biticon, Lower East Side, Late For A Zoom Call
There’s your grocery bag then there’s your grocery BAG. Running to the grocery store in between Zoom calls? We’ve all done it. Justine proves that The Coach Tabby is the perfect bag for when your hands are full.
Whether you need to let out a cry in the diner, miss the bus, or sleep in late, your Coach bag will be with you through thick and thin. Learn more about the bags that were meant to be lived in at coach.com.
