Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Highsnobiety
Double Tap to Zoom

Here's How the Internet Is Reacting to Colin Kaepernick's Nike Campaign

Written by Fabian Gorsler

Nike has made Colin Kaepernick one of the faces of its new “Just Do It” campaign, which celebrates the motto’s 30th anniversary. But the ad has divided opinion online.

The former San Francisco 49ers quarterback, whose six-year NFL career all but came to an end after no team elected to sign him in the wake of his protests against racial injustice and police brutality in 2016, tweeted a picture of himself with the words “Believe in something. Even if it means sacrificing everything” above the Nike logo and “Just do it” slogan.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

Just like the original protests, which involved kneeling during the national anthem before NFL games, Nike’s new ad campaign has polarized opinion. Many social media users, professional athletes included, came out in support of Kaepernick and the ad. Others, however, were staunchly against it, going as far as deleting Nike apps, burning Nike sneakers, and using the hashtag #JustBurnIt.

We’ve rounded up the best, worst, and most WTF reactions for you to scroll through below.

Several athletes supported the ad

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Poetic justice?

Your Highsnobiety privacy settings have blocked this Twitter post.

A lot of people were here for Nike’s campaign

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

But a few vented their fury

Your Highsnobiety privacy settings have blocked this Twitter post.
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

Others made jokes

Your Highsnobiety privacy settings have blocked this Twitter post.
Your Highsnobiety privacy settings have blocked this Twitter post.

What's your stance on the Kaepernick ad? Let us know your thoughts in the comments.

In other news, you can now listen to Tyler, the Creator’s new song right here.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • No Thoughts, Just Nike's Astronomically Clean Air Max Sneaker
  • There Are Nike Dad Shoes. Then, There's the Nike Girl Shoe
  • Nike's Biggest Air Max Sneaker Just Got Bolder
  • Nike SB Isn’t the Villain. It’s One of Skateboarding’s Unsung Heroes.
  • Nike's Wild Air Max Sneaker-Loafer Just Got Wilder
What To Read Next
  • Can You Perfect the Beautifully Imperfect Paraboot? He Thinks So (EXCLUSIVE)
  • Arctic-Grade Running Gear for LA's Coolest Runners (EXCLUSIVE)
  • The New Balance Dad Shoes That Finally Developed Tough Skin
  • The Only Aurora Shoe You'll Ever Need
  • Skate Shoes Built Like a Bulletproof Tank
  • Nike Turned a Classic Running Shoe Into Its Sweetest Stepper Yet
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now