Finding TIME CERO: Inside Corona Cero’s Winter Olympic Reset
The Winter Olympics: performance, extremity, intensity. But even the nearly three thousand athletes housed in the Olympic Village need to unwind somehow. When total focus on performance eclipses the experience itself, where's the win?
Thankfully, Corona Cero have responded. Time Cero creates space for athletes to experience the moments beyond results, offering a series of relaxation zones designed to give them a chance to slow down, reset, and actually take in the moment. It invites competitors to step away from the relentless pressure of performance and reconnect with what they’re experiencing—beyond times, scores, and podiums.
Some of the ideas are refreshingly thoughtful. At their center is the ethos of taking a moment for yourself, of focusing on the small details which seem to pale into insignificance in the face of competition, but which take a huge toll if neglected. Take the ‘Cero Stress’ plant shop, for example, which allows athletes to adopt and name a plant for their room for the duration of the Games, bringing a bit of greenery—and calm—into an otherwise hyper-controlled environment.
It seems like a small touch, but this minute act of self-care can make a huge difference to an athlete's state of mind. (After the Olympics, the plants are donated to fans, letting that sense of care ripple outward.) The Green Room is another example: here, with the aid of plants and other greenery, athletes can unwind through sound bathing, breathwork, yoga sessions, and even sunset DJ sets. It’s wellness without the preachiness, community without the chaos.
But not all of us are elite athletes with access to Olympic Villages. Fear not—Corona Cero has something for us too.
For fans, Casa Corona acts as a kind of unofficial Olympic home. The same ethos that runs through the athlete activations are also central for us... normies. With locations in both Livigno and central Milan, these are spaces designed for a balance of celebration and decompression: athlete lounges, viewing areas, bars and restaurants, and places to gather without the usual national-house exclusivity. In Livigno, Casa Corona overlooks the Snow Park at 2,360 metres, while the Milan location sits just moments from the Duomo, keeping things firmly in the heart of the city. There’s also the Corona Cero Mountain Resort at Lac Salin in Livigno, transformed into a nature-led oasis during the Games. Think snow spa treatments, open-flame cooking, and sunset DJ sessions—enough to give anyone enough a true relaxation moment during the chaos of the games.
Perhaps the crown jewel, though, is the Summit Suite: a secluded alpine retreat, accessible only by skis or snowcat. Available to book, this mountain getaway is set on the pristine slopes of Mottolino Mountain, with panoramic views of the area. Go with a partner, a friend, or alone, and sit by the outdoor fire under a spectacular night sky. This is seclusionmaxxing at its absolute peak.
Throw in collectible Corona Cero pins—very Olympic-coded—and what emerges isn’t just a sponsorship, but a fully built-out ecosystem. One that suggests that golden moments aren’t only found on podiums, but in pauses, shared spaces, and knowing when to slow down.
Want in? If you're in the area, come along. Find out more about Casa Corona Livigno here, or Casa Corona Milan here.
