Double Tap to Zoom

Few rappers in the game are serving tried and true South London realness quite like DC. He spent 2017 cutting his teeth by supporting J Hus on the latter's 'Common Sense' tour, but he's set to make the year ahead entirely his own. Along with the freshly unveiled mixtape Under the Influence, DC is premiering an immersive visual for the track "Hustla" right here on Highsnobiety. Take a look below.

Your Highsnobiety privacy settings have blocked this YouTube video.

Speaking on the visual, DC told Highsnobiety in an email that “the aim of the 'Hustla' video was to almost redefine the meaning of the word. When we say hustla, the first thing that comes to mind will most probably be a gangster. Whereas in my mind, the first thing that comes to mind when I think of a hustla is my mother. Hence why we decided to go with strong images of black females, as they’ve had a strong influence on my life.”

For more of our premieres, take a listen to Jarreau Vandal's reworking of Kanye West's 'Sunday Service' featuring Denzel Curry right here.

We Recommend
  • What Does Rick Owens’ Mouth Taste Like?
  • 2hollis Method Acted Himself to Stardom
  • Lykke Li Performed a Secret Set at Highsnobiety’s Holiday Party
  • These New-Guard Photo Books Make Perfect Gifts
What To Read Next
  • adidas' Perfectly Pink Valentine’s Samba Is the Definition of Love
  • Nike’s Rugged GORE-TEX Dunk Stays Fly Even in Bad Weather
  • To Improve Carhartt's American Workwear, Just Add Japanese Denim
  • Nike’s Flawless Leather Dad Shoe Is a Beautiful Stallion
  • Converse’s Slickest Sneaker-Loafer Just Got Dressier (Squarer, Too)
  • This Is Vans’ Oldest Skate Shoe at Its Finest Hour