Double Tap to Zoom

Few rappers in the game are serving tried and true South London realness quite like DC. He spent 2017 cutting his teeth by supporting J Hus on the latter's 'Common Sense' tour, but he's set to make the year ahead entirely his own. Along with the freshly unveiled mixtape Under the Influence, DC is premiering an immersive visual for the track "Hustla" right here on Highsnobiety. Take a look below.

Your Highsnobiety privacy settings have blocked this YouTube video.

Speaking on the visual, DC told Highsnobiety in an email that “the aim of the 'Hustla' video was to almost redefine the meaning of the word. When we say hustla, the first thing that comes to mind will most probably be a gangster. Whereas in my mind, the first thing that comes to mind when I think of a hustla is my mother. Hence why we decided to go with strong images of black females, as they’ve had a strong influence on my life.”

For more of our premieres, take a listen to Jarreau Vandal's reworking of Kanye West's 'Sunday Service' featuring Denzel Curry right here.

We Recommend
  • Here's a Hermès Collaboration You Were Never Meant to See
  • Wes Anderson's Favorite Pen Returns to Center Frame (EXCLUSIVE)
  • What Does Rick Owens’ Mouth Taste Like?
  • 2hollis Method Acted Himself to Stardom
What To Read Next
  • Lids’ New Daily Rotation Collection is an Excuse to Hit the Mall
  • Only Prada Could See This Much Potential In a Climbing Sneaker (EXCLUSIVE)
  • AURALEE Proves That Good Clothes Aren't Boring (EXCLUSIVE)
  • Inside the Quiet Japanese Factory Powering Onitsuka Tiger’s Global Rise
  • Get in the Zone with Nike's Mind001 and Zalando
  • Nike's Scaley AF1 Shoes Hurt so Good