Double Tap to Zoom

Few rappers in the game are serving tried and true South London realness quite like DC. He spent 2017 cutting his teeth by supporting J Hus on the latter's 'Common Sense' tour, but he's set to make the year ahead entirely his own. Along with the freshly unveiled mixtape Under the Influence, DC is premiering an immersive visual for the track "Hustla" right here on Highsnobiety. Take a look below.

Your Highsnobiety privacy settings have blocked this YouTube video.

Speaking on the visual, DC told Highsnobiety in an email that “the aim of the 'Hustla' video was to almost redefine the meaning of the word. When we say hustla, the first thing that comes to mind will most probably be a gangster. Whereas in my mind, the first thing that comes to mind when I think of a hustla is my mother. Hence why we decided to go with strong images of black females, as they’ve had a strong influence on my life.”

For more of our premieres, take a listen to Jarreau Vandal's reworking of Kanye West's 'Sunday Service' featuring Denzel Curry right here.

We Recommend
  • We Partied With Sage Elsesser at NYC’s Coolest Listening Room
  • Diptyque Sets Bleecker Street Aglow With Its Classic Candle
  • Fiat x Highsnobiety Present: Aperitivo Italiano
  • Milan Design Week 2026's Best Moments Felt Real
What To Read Next
  • ASICS' Top-Shelf $280 Dad Shoe Is a Wearable Martini
  • A Denim Nike Air Force 1 So Good, It's Literally One of a Kind
  • The adidas Samba Slip-on Is a Luxurious Summer Treat for the Feet
  • Nike’s Techiest Air Max Rides a Different Wave
  • These Wildly Patched-Up Vans Sneakers Really Get Better With Age (EXCLUSIVE)
  • Converse's Gorgeously Tanned Slip-On Is Earthy Monochrome Done Right