Season: Winter 2018
Key Pieces: The white, Purple Velvet logo tee with black print and the teal sweater with squeazy bottle graphic print over the chest.
Release Date: Available now
Editor’s Notes: Eytys is channeling major ’80s vibes in the campaign imagery for its new fashion label, Purple Velvet. The first collection to drop under the label comprises of a handful of wardrobe staples — tees and sweaters, all adorned with printed graphics and embroidered branding.
The label is described as a “fictive beauty brand” that carries ’80s aesthetics, hence the bold slogans and less-than-subtle poses in the editorial. As an on-point touch, Eytys has collaborated with organic Swedish beauty brand Björk and Berries to develop a real body lotion, which is also available to buy now.
Do you like Purple Velvet’s aesthetic? Let us know how you feel in the comment section following.
In other style news, Seoul Fashion Week SS19 is full of neon colors & playful prints.