Double Tap to Zoom

Artist and design director Jure Tovrljan has reimagined iconic corporate logos as PSAs (public service announcements) for the coronavirus pandemic.

Starbucks' instantly recognizable Siren logo now dons a face mask, while the overlapping circles of Mastercard and the interlocking rings of the Olympics are kept at a safe distance. The NBA logo, featuring Lakers great Jerry West, now shows a person lounging while using a laptop.

Others take the opportunity to generally comment on 2020 like the reinterpretation of tire brand Goodyear as "Badyear." Mexican beer brand Corona is, of course, an easy target in this moment and cheekily receives a "Need new name" makeover.

See the full set of redesigned logos on Behance and find all the content you need to see you through this period of isolation on Highsnobiety's Work From Home hub.

We Recommend
  • Ceeze Invites You to Lace Up Your Nikes, Sat on Nikes
  • Patta’s Team Explains Why It's the Perfect Time for Another Air Max 1
  • Nike Shares the Secret Sauce that Went Into Making FIT ADV
  • Here Comes a New KAWS x sacai x Nike Collab Colorway
What To Read Next
  • Vans Just Turned Grandpa’s Dress Shoes Into a Skater's Staple
  • This Summer-Ready adidas Pack Is Full of Literal Basket Cases. The Good Kind
  • Engineered Garments’ Improved Vans Slip-On Is (Almost) the Same (EXCLUSIVE)
  • adidas' Textured Mary Jane Ballet Sneaker Is the Most Artful of Them All
  • For the First Time, BEAMS Made an Ultra-Rare Arc’teryx Jacket for Everyone
  • This On Sneaker Is Exactly What Your Spring Rotation Has Been Crying Out For