2 more

This past weekend, FILA and Highsnobiety hosted the second panel experience inside the brand’s New York City pop-up to celebrate Explore, FILA’s limited collection of outdoor-inspired gear that’s just as at home on the streets.

The event took place in SoHo, where the FILA Explore Pop-Up was transformed into interactive zones meant to mimic the look and feel of four specific outdoor environments that inspired the Explore collection: Canyon, Woods, Mountain and Elements. The panel was hosted by Highsnobety’s Jeff Carvalho and discussed the rise of the urban explorer aesthetic in fashion and why outdoor-inspired gear is bigger than ever.

Carvalho was joined by graphic designer turned upcycled clothing maker Nicole McLaughlin, celebrity stylist Bloody Dior, and FILA’s VP of Heritage & Trend, Louis W. Colon III. They touched on how brands in recent years have adopted techwear into their collections, but stressed that having a heritage element brings everything full circle. “We didn’t want to just show up and drop product at retail, we wanted to do storytelling,” Colon explained. “To tell that [Reinhold] Messner story, go back into the ethos of [FILA] and say we’ve been in sport, we’ve been in fashion, we’ve been in the mountains for years.”

For McLaughlin, brand heritage and knowing that a company had some sort of history with what it’s trying to push is crucial. “It’s super important if a brand has heritage in that space because it just builds that authenticity,” McLaughlin says, “and you can look back and see that they have product from X year and do some research.”

Take a look at the video above to get a better idea of what went down, and check out the full FILA Explore collection at FILA.com.

Words by Daniel So
Branded Content Editor

Not always there when you call, but I'm always online.

What To Read Next