Double Tap to Zoom

Fool's Gold opened its sleek new flagship store in NYC last year, and the imprint founded by electronic music magnates A-Trak and Nick Catchdubs has just released its summer 2018 collection.

Your Highsnobiety privacy settings have blocked this Instagram post.

Encompassing warm-weather essentials in the form of graphic-printed T-shirts, and tote bags, hoodies, and a coach jacket, the range is detailed with distinctive Fool's Gold branding and carries a psychedelic beachwear vibe. The lookbook featured in the gallery above was captured by Aidan Cullen in Los Angeles, featuring the indie record label's artists, friends, and family, including Andrew Luce and Softest Hard.

With prices ranging from $24 to $89, you can purchase your favorite pieces at Fool's Gold now.

Also, peep the lookbook video below.

Your Highsnobiety privacy settings have blocked this YouTube video.

For more shopping, these new Prada shirts are literally flames.

We Recommend
  • "We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
  • There's Never Been a Better Time to Be a Fabric Nerd
  • When the World's Simplest Sneaker Starts Experimenting, You Get GAT Loafers
  • Only Satisfy Could Make Tasteful Climbing Gear Out of Vintage Levi's
  • Artist Uniform: How Vivienne Westwood's Orb Outlived Punk
What To Read Next
  • "We Will Keep Winning": Ian Wright Can’t Wait to Wear Arsenal’s New Kit
  • Crocs Takes Its Simplest Clog to the Ballet
  • This Air Force 1 Is the Latest Generation of Tiffany Lore
  • Vans' Transparent Slip-on Bares It All
  • There's Never Been a Better Time to Be a Fabric Nerd
  • Crocs’ Trusty Clog Has Been Proteinmaxxing Like Never Before