Double Tap to Zoom

Fool's Gold opened its sleek new flagship store in NYC last year, and the imprint founded by electronic music magnates A-Trak and Nick Catchdubs has just released its summer 2018 collection.

Your Highsnobiety privacy settings have blocked this Instagram post.

Encompassing warm-weather essentials in the form of graphic-printed T-shirts, and tote bags, hoodies, and a coach jacket, the range is detailed with distinctive Fool's Gold branding and carries a psychedelic beachwear vibe. The lookbook featured in the gallery above was captured by Aidan Cullen in Los Angeles, featuring the indie record label's artists, friends, and family, including Andrew Luce and Softest Hard.

With prices ranging from $24 to $89, you can purchase your favorite pieces at Fool's Gold now.

Also, peep the lookbook video below.

Your Highsnobiety privacy settings have blocked this YouTube video.

For more shopping, these new Prada shirts are literally flames.

We Recommend
  • Luxury Came for the World’s Most Humble Game
  • Finally, a Minimalist Logo for the OG Minimalist Designer
  • There’s Plenty Freak Left in Mizuno’s Beautifully Bonkers Boat Shoe
  • Salomon's Creative Director: "Salomon Should Never Become a Fashion Brand" (EXCLUSIVE)
  • You Don't Realize How Influential This Workwear Designer Was
What To Read Next
  • Luxury Came for the World’s Most Humble Game
  • Nike Masters the Gray Area With a Faded Dark Denim Classic
  • Finally, a Minimalist Logo for the OG Minimalist Designer
  • There’s Plenty Freak Left in Mizuno’s Beautifully Bonkers Boat Shoe
  • Salomon's Creative Director: "Salomon Should Never Become a Fashion Brand" (EXCLUSIVE)
  • You Don't Realize How Influential This Workwear Designer Was