Double Tap to Zoom

Fool's Gold opened its sleek new flagship store in NYC last year, and the imprint founded by electronic music magnates A-Trak and Nick Catchdubs has just released its summer 2018 collection.

Your Highsnobiety privacy settings have blocked this Instagram post.

Encompassing warm-weather essentials in the form of graphic-printed T-shirts, and tote bags, hoodies, and a coach jacket, the range is detailed with distinctive Fool's Gold branding and carries a psychedelic beachwear vibe. The lookbook featured in the gallery above was captured by Aidan Cullen in Los Angeles, featuring the indie record label's artists, friends, and family, including Andrew Luce and Softest Hard.

With prices ranging from $24 to $89, you can purchase your favorite pieces at Fool's Gold now.

Also, peep the lookbook video below.

Your Highsnobiety privacy settings have blocked this YouTube video.

For more shopping, these new Prada shirts are literally flames.

We Recommend
  • Yohji Yamamoto Made Yakuza Suits Cool (Again)
  • Menswear of the Moment Is A Hyper-Masc & Hodgepodge'd Clash of Cultures
  • Long(-sleeve) Story Short...
  • Hermès’ Footwear Designer Has Defined the Shoe Agenda for Three Decades
What To Read Next
  • This Sculptural adidas Sneaker Is a Literal Ace in the Hole
  • Nike's Skate-y Soccer Sneaker Is a Delicious Denim Treat
  • Vans' Vibram-Soled Brogue Skate Shoe Does It All
  • New Balance’s Young Dad Shoe Knows the Power of New Balance Grey
  • Nike Turned an Air Max Trail Sneaker Into a Croc Skin Flex for the Streets
  • This Is the Rolls-Royce of Rolls-Royces