Founded by electronic music magnates A-Trak and Nick Catchdubs, indie record label Fool's Gold continues to fuel New York's thriving nightlife scene with its high-octane events and sizable roster of next-level talent.
Though the label has been on the merch game for a minute (way before it was #trending, mind you), the collective has decided to expand its ever-growing clout by opening up a sleek new brick and mortar flagship space. Located in the heart of Williamsburg, Brooklyn, the store was designed by eclectic architecture firm Family New York, whose past clients included the likes of Kanye West and OFF-WHITE, and features a range of streetwear, accessories and records produced by Fool's Gold affiliates.
Fool's Gold 147 Grand Street Brooklyn, NY
For more musician-endorsed merchandise, check out Future's recent collaboration with RETROSUPERFUTURE.