Fortnite obsession isn't dying down yet, as it already made over $1 billion so far entirely from in-game purchases.

Now, according to a new report from The Wall Street Journal, parents are spending from $10 USD to $50 USD per hour on Fortnite coaches so their kids can become better Fortnite players.

Video game developer Epic Games announced that a $100 Million eSports tournament prize pool is on the way, and according to the WSJ report, several parents that paid for private Fortnite lessons for their children, hope that their kids will turn their hobbies into lucrative e-sports careers or at least win some prize money.

In our previous coverage in April, you won’t believe how much eSports players are earning, so you can understand the parents' hopeful investments.

This new trend also comes as a surprise to the coaches, according to the report, because until recently, the only people investing in video game coaching were adult enthusiasts, or young people aspiring to go pro.

For the full story, head on over to The Wall Street Journal.

Now, in case you missed it, here's everything you need to know about ‘Fortnite’ season five.