G-Star RAW

G-Star RAW has announced a sustainable denim collection for FW18 in partnership with Jaden Smith. Smith is the latest big name addition to the G-Star RAW family, joining the likes of Pharrell Williams and Aitor Throup.

In a recent tweet by Williams, who currently works as “Head of Imagination” at G-Star RAW, the musician welcomed Smith, citing his dedication to helping the environment as an inspiration.

While it’s not clear at this time which items will be available in the drop, G-Star RAW confirmed the collaboration is scheduled to be released later this year. Speaking on the partnership, Smith stated the following:

“I was first brought into G-Star by Pharrell, someone who I respect and admire. What they have been doing with sustainable innovation recently has been so inspiring, especially with the launch of their most sustainable jeans ever. They are at the forefront of denim sustainability, on top of the denim game. It’s the same thing I’ve been trying to do with my JUST Water initiative, so to innovate in an industry where there is so much room for improvement. G- Star is a great place for me to collaborate, learn, and make a positive impact on denim and fashion.”

For more on the release, check out the G-Star RAW’s official announcement below. When you’re done, revisit Daily Paper’s colorful SS18 lookbook.

Be sure to check out how Jaden Smith is changing the world one bottle of water at a time.

  • Main & Featured Image: G-Star RAW

A Berlin-based gal from Brum.

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