Step Inside GmbH’s Demi-Couture Atelier With This Exclusive Video
This piece appears as part of BERLIN, BERLIN — a week-long virtual celebration of creativity in the city Highsnobiety calls home. See the full series here, and shop our BERLIN, BERLIN merch here.
Back in April, GmbH launched its very first demi-couture line. Beginning with a range of pieces from the brand's FW21 collection “Welt Am Draht” (exclusive backstage images of which featured in the first BERLIN, BERLIN), the made-to-measure pieces include off-the-shoulder jackets and coats with detachable faux-fur stoles, all held in place using traditionally-made boned corsets.
“We have always had a particular interest in the craft of tailoring since Serhat cuts all the patterns for GmbH himself." the brand said at the time of the launch. "The demi-couture line is a way to bring some of this tradition and skill to life. We decided to make these items only available directly from GmbH, to have a much more accessible price point.”
Now for the second edition BERLIN, BERLIN, we're getting an exclusive behind-the-scenes look at the making of the garments - GmbH style. Of course, you didn't think the brand would just make a straightforward documentary, did you?
As models: the actual tailors who make GmbH's clothes, which the video follows as they painstakingly sew and construct the garment. Directed by frequent collaborator Thyago Sainte, the video is a haunting — and slightly creepy — look into the demi-couture process. Watch it above.
Browse a selection of BERLIN, BERLIN merch below, and shop the full release here.
