Editor's Notes: Step outside and do it in style, Brain Dead and Gramicci's apparel collection has arrived.
After almost two years locked indoors, it's no surprise that so many are proudly declare "we outside." This sentiment is finding itself rooted in fashion more and more frequently in 2021, as brands start looking to the outdoors as a gateway to adventure, focusing not only on worlds beyond borders but also the beauty on our doorsteps.
Where Gramicci is concerned, the great outdoors has always been a source of inspiration and the destination. For over 30 years its pioneering take on outdoor gear has kept Gramicci ahead of the game, something that made the brand a natural fit for our second BeachFriendz collection. That being said, it's hard not to appreciate what lays beyond your four walls when you call California home, and that mutual grounding is what brings Gramicci and Brain Dead together for a relaxed, graphics-heavy capsule.
>A Brain Dead lineup without mind-bending graphic prints wouldn't be right, so this drop doubles down. Both brand's instantly recognizable characters mold into one, creating a logo that, for some reason, makes perfect sense. It appears throughout the capsule, oversized and overstated as a Californian seal of approval. In truly retro-outdoors fashion, items are decked out in a bold color palette, with heavy contrast and color-blocking that you'd struggle to miss striding by the hills of Mount Whitney.