Brain Dead

Brand: Gramicci x Brain Dead

Buy: Brain Dead's website, Gramicci's site.

Editor's Notes: Step outside and do it in style, Brain Dead and Gramicci's apparel collection has arrived.

After almost two years locked indoors, it's no surprise that so many are proudly declare "we outside." This sentiment is finding itself rooted in fashion more and more frequently in 2021, as brands start looking to the outdoors as a gateway to adventure, focusing not only on worlds beyond borders but also the beauty on our doorsteps.

Where Gramicci is concerned, the great outdoors has always been a source of inspiration and the destination. For over 30 years its pioneering take on outdoor gear has kept Gramicci ahead of the game, something that made the brand a natural fit for our second BeachFriendz collection. That being said, it's hard not to appreciate what lays beyond your four walls when you call California home, and that mutual grounding is what brings Gramicci and Brain Dead together for a relaxed, graphics-heavy capsule.

>A Brain Dead lineup without mind-bending graphic prints wouldn't be right, so this drop doubles down. Both brand's instantly recognizable characters mold into one, creating a logo that, for some reason, makes perfect sense. It appears throughout the capsule, oversized and overstated as a Californian seal of approval. In truly retro-outdoors fashion, items are decked out in a bold color palette, with heavy contrast and color-blocking that you'd struggle to miss striding by the hills of Mount Whitney.

Your Highsnobiety privacy settings have blocked this Instagram post.
We Recommend
  • Brain Dead's First adidas Sneaker Remains In Its Own Lane
    • Sneakers
  • Maybe Supreme Really Is Dead
    • Culture
  • Brain Dead's Clarks Collab Is Beautifully Zany
    • Sneakers
  • Spotify & Brain Dead Take Gardening Hardcore
    • Culture
    • sponsored
  • Laces? Not For Oakley & Brain Dead
    • Sneakers
What To Read Next
  • COMME des GARÇONS' New ASICS Shoes Look Like, Well, COMME des GARÇONS ASICS
    • Sneakers
  • Clipse x Carhartt Is the Merch Collab Deserving of Hip-Hop's Finest Reunion
    • Style
  • SS25 Simply Finds Kiko Kostadinov In His Zone
    • Style
  • Dior's Gargantuan New Sneakers Aren't For the Faint of Foot
    • Sneakers
  • LOEWE SS25 Stars the Most Incredible Pants of All Time
    • Style
  • Story MFG.'s ASICS Sneakers Are Humble Perfection
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.