Gucci’s Ouverture Of Something That Never Ended collection just dropped and it’s a rival for the best of the summer. The collection, which sees Michele further expand his repertoire of retro in the form of varsity-style sweats, tees, and sneakers, as well as bringing in the expertise of artist Freya Hartas, is available to shop at Luisaviaroma now.
Several motifs act as the uniting force of the collection. ICCUG is a new arrival for the season, continuing a string of plays on the brand’s name while 25 Eschatology appears emblazoned across a number of items from the Rhyton Sneakers to hoodies and T-shirts. As well as offering a bold, preppy focal point for the pieces, it carries a deeper meaning for Michele. Eschatology is a doctrine that explores the ultimate destiny of humans and the universe; another punchy tagline to sit alongside the already iconic Aveuglé d’Amour slogan of the label.
For Ouverture Of Something That Never Ended, Michele has enlisted the help of Freya Hartas. The British children’s book illustrator elevates a hoodie and a pair of Ace Sneakers with fairytale renditions of animals. Aside from Hartas’ work, worth noting is the selection of summer-ready essentials crafted from lightweight linen and organic cotton.
Shop our top picks from Gucci Ouverture Of Something That Never Ended below.
Jersey Hoodie
Retro tracksuits will never not be on our radar and few do it better than Alessandro Michele. This track top catches eyes with a vintage, shiny finish.
Jersey Pants
If the top didn't catch enough eyes, pair it with the contrasting pants for a full look.
Rhyton 25 Sneakers
Gucci's Rhyton sneakers make up part of one of the most underrated luxury sneaker offerings around. With a chunky sole unit and premium leather uppers emblazoned with the house's signature 25, this pair is up-to-date with a retro edge.
ICCUG Canvas Tote Bag
Summer is made a whole lot easier when you've got a go-to bag for every occasion. This canvas tote bag features leather trims to last as well as the inimitable ICCUG motif in bold yellow to the side.
Canvas NY Jacket
Gucci does workwear and it's got us all hot and bothered. This zip-through Harrington jacket comes adorned with a retro Gucci patch to the chest by way of detailing.
Drill Pants
We already told you that few do retro sportswear like Michele and this slim-fit pair of track pants is a premier example.
25 Eschatology Hoodie
One of the most memorable pieces from the collection comes in the form of this versatile, varsity-style hoodie complete with the season's defining 25 Eschatology motto to the chest.
ICCUG Hoodie
Freya Hartas' unnerving cat has got its tail up on the front of this hoodie. Another of the season's go-to quips comes in the form of Gucci written inversely as the centerpiece.
Logo-Print T-Shirt
It's not bad advice really. Don't go hugging any snakes this summer, but here's our advice: do go copping this tee.
Canvas Fedora Hat
That's right. Gucci has actually made us want to wear a fedora with this pure linen number finished with calf leather trims and the iconic Web stripe through the center.
All-Over Logo Sunglasses
Oversized, '70s-style sunnies are a signature of Gucci and Alessandro Michele and this pair certainly fits that bill. All the right doses of panache, as a summer of reopening potentially approaches.
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