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Helmut Lang Drops New "Logo Hack" Series With Mysterious Hotline

in StyleWords By Max Grobe
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Brand: Helmut Lang Jeans

Season: Spring 2019

Key Pieces: Check out the sheer nylon tee featuring original artwork from Slava Mogutin

Release Date: Available Now

Buy: Select items available at Helmut Lang

Editor’s Notes: For the continuation of the 'Logo Hack' series, Helmut Lang have tapped New York-based Russian-American multimedia artist, filmmaker and writer Slava Mogutin. The tees, sweaters and sheer nylons re-contextualize the masculine tropes from mechanics and contractors uniforms with queer artwork and a hotline to call on the back (dial 1-833-HELL-YES  to try it for yourself). The featured artwork ‘Helmut Go-Go’ and ‘Stock Boyz’ are original pieces from Mogutin, whose work endeavours to represent queer youth and question gender roles in contemporary society, making it a perfect match for the subversive and boundary-challenging oeuvre of Helmut Lang.

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