Brand: Helmut Lang Jeans
Season: Spring 2019
Key Pieces: Check out the sheer nylon tee featuring original artwork from Slava Mogutin
Release Date: Available Now
Buy: Select items available at Helmut Lang
Editor’s Notes: For the continuation of the 'Logo Hack' series, Helmut Lang have tapped New York-based Russian-American multimedia artist, filmmaker and writer Slava Mogutin. The tees, sweaters and sheer nylons re-contextualize the masculine tropes from mechanics and contractors uniforms with queer artwork and a hotline to call on the back (dial 1-833-HELL-YES to try it for yourself). The featured artwork ‘Helmut Go-Go’ and ‘Stock Boyz’ are original pieces from Mogutin, whose work endeavours to represent queer youth and question gender roles in contemporary society, making it a perfect match for the subversive and boundary-challenging oeuvre of Helmut Lang.