Double Tap to Zoom

Houston X is a young British rapper who is oft referred to as London's answer to Travis Scott. With his new video for "Mayfair," it's easy to see why; both artists share a proclivity for turning moody heartbreak into seductive and spooky slow burners. "Mayfair" finds Houston being haunted in a church among other equally gloomy tableaus. Give it a watch below.

Your Highsnobiety privacy settings have blocked this YouTube video.

“At the time of making 'Mayfair,' it was just me starting to understand myself and where I belong,” Mayfair tells us regarding the track. “My inspiration was drawn from what was around me at the time. I was with people who cared about me and was with a girl who... didn’t care about me too much. It’s really me trying to express that there’s a good and a bad side to this girl, but also show how good things could have been.”

For more of our premieres, take a listen to Bodyimage's immersive project 'Active Lovers.'

We Recommend
  • Sundance 2026 Was a Glamorous End of an Era
  • Jamie Demetriou's Moment
  • Meet the LA Baristas Fronting Oatly & Kids of Immigrants’ Workwear Collab
  • The 2026 Australian Open’s Best Fits Brought Big Swings to Melbourne
What To Read Next
  • Nike ACG's Version of a Timberland Boot Looks Better as a Sneaker
  • From Nike to On, the Seven Best Sneakers to Cop Right Now
  • New Balance’s Croc Leather Dad Shoe Is Made in England, Raised in the Jungle
  • adidas' Crisp Running Sneaker Is Like Discovering Lost Treasure
  • adidas’ Coolest Laceless Sneaker Gone off the Scales
  • Jordan Brand and Zalando Awaken Greatness In Berlin