You can now wear a Bugatti on your wrist.

Jacob & Co.'s new Bugatti Tourbillon watch reimagines its hyper sports car counterpart, and packs it with just as many impressive features, continuing Jacob & Co.'s current all-star run of watch releases in 2024.

If you were scrolling on your For You Page anytime in mid-June, there is a good chance that you caught a glimpse of Bugatti's successor to the Chiron.

A luxurious monster of a hypercar from the French automaker, the Bugatti "Tourbillion" (which shares the same name as Jacob & Co.'s watch), includes an 8.3-litre naturally-aspirated V16 engine that’ll rev to 9000rpm and that is supported by three electrical motors.

video of Jacob & Co. X Bugatti Tourbillion watch
Jacob & Co. & Bugatti

Even if you don't know what any of that means, just know that the Tourbillion's hybrid powertrain translates to about 1800 horsepower, a top speed of 300 mph, and the ability to accelerate to 62 mph in under 2 seconds.

As for the vehicle's new design, Bugatti drew inspiration from the world of watchmaking, creating a car that is just as visually (and invisibly) complex as a beautiful in-house watch complication — hence the name "Tourbillion."

Jacob & Co. and Bugatti wanted to take the complexity, engineering, and power of the new Bugatti flagship and integrate it seamlessly on your wrist as a timepiece.

The partnership produced the Jacob & Co. Bugatti Tourbillon watch, a timepiece that measures a reasonably wearable 52 x 44 mm and has a 15-mm thickness. The new luxury watch parallels its car analog sharing the same front grilles, side inlets, and even large sapphire side "windows" all in its black PVD titanium case.

But the true, pièce de résistance has to be the watch's Caliber JCAM55 movement. In full panoramic display, the Jacob & Co. Bugatti Tourbillon watch features a replication of Bugatti's V16 engine made from a single block of transparent sapphire, capable of mimicking and functioning like the 16-cylinder combustion engine found in the new Bugatti car.

The watch includes a 30-second flying tourbillon and a twin-power reserve, which are all on display on its car-like "dashboard" face — which also has retrograde hours and minutes that start at zero to mimic an RPM counter.

Say what you want about Jacob & Co. but they know how to inject fun (and a tiny bit of madness) into the world of horology.

This is not Jacob & Co. and Bugatti's first rodeo. The duo teamed up in 2019 to create the Bugatti Chiron 16-cylinder Tourbillon watch for the Chiron hypercar.

Admittedly, it wasn't my favorite watch being too "chunky" for my taste. However, today's streamlined Tourbillion may go down as one of my favorite releases from the brand in years, hitting that sweet spot of engineering and design to create the ultimate statement watch.

As for the price of the Jacob & Co. Bugatti Tourbillon watch, it's going to set you back $340,000 with only 250 units being available to purchase at Jacob & Co.

For me, this works two ways. Either you’re one of the lucky few who are getting your hands on a new Tourbillion car and need a watch to match your new hypercar. Or, you have money, but not necessarily Bugatti money, but still want to have the French brand in your daily rotation.

Regardless of where you sit, this is easily one of the most head-turning watch releases of 2024.

Eager to check out the latest and greatest in the watch world? Be sure to stop by our Highsnobiety Watch Guide or pick up a few watches in our Highsnobiety shop. In the meantime, have you seen Rolex's 2024 novelties

We Recommend
  • Hublot & Daniel Arsham Turned The Pocket Watch Into A Futuristic Relic
    • Watches
  • Rolex's New 2024 Novelties Are "Sporty & Precious"
    • Watches
  • The Curious Case of the Cartier Crash
    • Watches
  • Rihanna Is Out Here Wearing Jacob & Co.'s 'Northern Lights'
    • Watches
  • UNIMATIC Is The Microbrand Pushing Watch Design Forward in 2024
    • Watches
What To Read Next
  • Birkenstock's First Paris Store Is More Than Sandals (EXCLUSIVE)
    • Style
  • Burberry Trench? Lennon Gallagher Says Burberry Socks (EXCLUSIVE)
    • Style
  • From ASICS to Converse, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • MSCHF's Next Step? High Heels Made of Shower Slides (EXCLUSIVE)
    • Sneakers
  • Kith's Villain-Themed ASICS Are Marvel-ous
    • Sneakers
  • Rice Is Perfume’s New Favorite Comfort Food
    • Beauty

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.