Sign up to never miss a drop
Highsnobiety

Lykke Li Makes a Case for Kissing in the "Hard Rain"

in CultureWords By Sydney Gore
Your Highsnobiety privacy settings have blocked this YouTube video.
Subscribe to Highsnobiety on YouTube

This past weekend, Lykke Li generously gifted us with a music video for her single "deep end" after honoring all the mothers of the world in "utopia." With an album release quickly approaching, the Swedish pop star is continuing to build up the momentum for her forthcoming album by dropping a visual for "hard rain" directed by Anton Tammi.

The narrative of "deep end" was slightly difficult to follow between all the smoky selfies and blurry mirror pictures, but it introduced viewers to a complicated love story captured in full on an iPhone. "hard rain" fills in some of the gaps as the second part of the saga which follows Lykke Li and her beau deeply enthralled in the heat of passion while in the comfort of more intimate and secluded settings.

All of the tracks are fresh off Lykke Li's fourth full-length album, so sad so sexy, due out on June 8 via RCA Records.

In related news, why is everyone making vertical videos?

Sydney GoreFeatures Editor
Softcore tastemaker at your service.
We Recommend
  • Image on Highsnobiety
    Drake's Original Album Title Was Much Worse
    • Culture
  • Image on Highsnobiety
    At Glastonbury, Aitch Had All Eyes on Manchester United's New Kit
    • Style
  • Image on Highsnobiety
    Highsnobiety & StockX's PFW Party With Winnie Harlow? Had to Be There
    • Culture
  • Image on Highsnobiety
    Janelle Monae Flashing Her Boobs Is a Learning Experience
    • Culture
  • Image on Highsnobiety
    Everything You Missed in Dave & Central Cee's Chart-Topping "Sprinter" Music Video
    • Style
  • Image on Highsnobiety
What To Read Next
  • nocta nike fleece 8000 peaks collection
    NOCTA x Nike's New Fleece Is Actually Season-Appropriate
    • Style
  • Maison Kitsune Cardigan
    Take up to 60% off in the SSENSE Sale
    • Style
    • sponsored
  • WSR main Dec 6
    From adidas to Patta, Shop This Week’s Best Sneaker Releases
    • Style
  • Gabar Metaverse Perfume Fragrance Store
    In the Metaverse, Perfume Is About Everything But Scent
    • Beauty
  • Harry Styles wearing a see-through black top stands next to Alessandro Michele, former Gucci creative director, wearing a red shirt, at the 2022 Met Gala
    Will 2024 Be the Year of the Great Creative Director Shakeup?
    • Style
  • Yohji Yamamoto POUR HOMME and NEIGHBORHOOD FW23.
    Yohji Yamamoto's NEIGHBORHOOD Collab Is an IYKYK Situation
    • Style
Discover & Shop what's next with our brand new App
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.

© Titel Media GmbH 2023