This past weekend, Lykke Li generously gifted us with a music video for her single "deep end" after honoring all the mothers of the world in "utopia." With an album release quickly approaching, the Swedish pop star is continuing to build up the momentum for her forthcoming album by dropping a visual for "hard rain" directed by Anton Tammi.
The narrative of "deep end" was slightly difficult to follow between all the smoky selfies and blurry mirror pictures, but it introduced viewers to a complicated love story captured in full on an iPhone. "hard rain" fills in some of the gaps as the second part of the saga which follows Lykke Li and her beau deeply enthralled in the heat of passion while in the comfort of more intimate and secluded settings.
All of the tracks are fresh off Lykke Li's fourth full-length album, so sad so sexy, due out on June 8 via RCA Records.
In related news, why is everyone making vertical videos?