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Nike's Chinese New Year Commercial Is a Clever Tribute to the Red Envelope Tradition

Written by Heather Snowden

Nike's Chinese New Year campaign video is all about championing traditional family values, good manners, and (of course) a variety of kicks.

The commercial, which is yet to be officially released by Nike, shows the relationship between a girl and her aunt, who's constantly trying to gift her niece a traditional red envelope (Hóngbāo). As the girl grows up, she tries not to accept the gift, repeatedly running a way while wearing various Nike silhouettes.

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The clip arrives shortly after Nike released its colorful Chinese New Year collection. You can check that out here and watch the new commercial below.

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