Nike's Reborn Retro Running Shoe Is Literally "Super Fly"
Nike's Superfly sneaker is a long-forgotten lightweight running shoe from 2001 created by veteran Nike footwear designer Mike Aveni. It's as much a product of its era as anything, and yet the Superfly is so smartly shaped that it's basically timeless.
So it's actually quite nice that Nike is bringing the Superfly sneaker back.
The Superfly is a slick Nike running shoe drenched in Y2K flavor, from the metallic colorways to the low-profile silhouette that fits neatly with our contemporary yen for flat sneakers.
It was designed to be an uncomplicated and fairly lightweight shoe, a balance of technical appeal and stylish simplicity, helping the Superfly live up to its lightweight moniker.
Furthermore, the Superfly additionally lives up to its name by minimizing the visible design language down to a series of streamlined panels that emphasize the sleek silhouette and its relatively muted and often tonal colorways.
The only Nike branding visible are some Swooshes on the lateral side towards the heel and tongue, making the Superfly appropriately low-key.
As such, the Superfly is a stylishly direct shoe, one that makes sense in the context of a stylish individual like Sha'Carri Richardson, one of the fastest and fly-est women on the planet.
Richardson debuted the Superfly in an early November 2024 Instagram post that highlighted the silver colorway, one of four iterations of the new Nike women's sneaker, making the most of the shoe's simple shape with an easy outfit.
Richardson, as usual, was way ahead of the pack on this one.
Whereas Richardson was already rocking them from the fall, the rest of us will have to wait for the Nike Superfly to drop on Nike's website in January 2025, though its specific release date remains TBD. Just one of the many great Nike sneakers reborn and remastered for the already great sneaker year of 2025.
