If your screen time is starting to outpace your step count, The North Face has a polite little intervention for you: close the tabs, mute the chat, and seriously go touch some grass.

Their latest Touch Grass campaign, co-created with Highsnobiety and Zalando, isn’t just a marketing slogan; it’s a full-on invitation to remember what “outside” actually feels like. Because somewhere between doomscrolling and Wi-Fi dependency, we kind of forgot that the real world has… you know, air. And sunlight. The campaign’s message is simple but sharp: sure, you could keep liking other people’s mountain pics… or you could actually be the person in them. Lace up. Log off. Go find some real-life pixels.

Speaking of lacing up: let’s talk shoes. The North Face sent Fr00dle and Yuki into the wild decked out in their newest footwear: Yuki wore the Hedgehog 06 RVST GORE-TEX, a new riff on the old-school 2006 Hedgehog. For this new iteration, TNF harnessed a waterproof, highly durable three-layer GORE-TEX bootie that stops rain and water from muddy puddles in its tracks. . The Vibram XS Trek outer soles deliver the optimal balance of high traction and durability without adding unnecessary weight or bulk.

Fr00dle kicked it in a pair of Base Camp 100s, designed to keep you ultra-warm in the coldest conditions. Innovative 50/50 construction, which is partly made from lightweight ThermoBall that warms when wet, is a first-of-its-kind breathable down insulator that provides advanced thermo-regulation as you shuffle through the snow. So not only are these boots mega-toasty, but they harness high-performing Vibram XS Trek EVO outsoles that provide the optimal balance of traction and durability, keeping your footing firm on unpredictable and wet terrain.

And to go the whole nine yards, The North Face sent our intrepid hikers some other standout pieces from the AW25 collection. Yuki was swaddled in the Mountain Range Down Parka, a clean, minimalist jacket that’s as much about looking fresh in the city as staying dry in a downpour. Fr00dle went for the Mountain Down Jacket, which is basically a portable bubble of warmth with weatherproofing. Both styles deliver unbeatable warmth for all your adventures in town or on the trail. They are filled with an ultra-cosy mix of 600-fill down insulation in the lower body and Heatseeker Eco in the upper baffle, hood and sleeve panels. It also harnesses waterproof DryVent fabric to protect you from the wind and rain . Plus, they're made with recycled materials, making it a better choice for the planet.

The North Face

And that’s really the point of Touch Grass. It’s not about leaving your phone behind forever or pretending the digital world doesn’t exist, it’s about remembering that the offline world has its own feed. With the Hedgehog 06s and Base Camp 100s on their feet and AW25 jackets keeping them warm, dry, and stylish, these creators show that stepping outside doesn’t have to compromise your aesthetic or your comfort. If anything, it enhances it.

Exit the browser, mute the notifications, and Shop The North Face mens and womens at Zalando before finding your own patch of grass.