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Nepenthes New York

If you fear On Running's terrifying Cloudmonster sneaker, perhaps Nepenthes New York can alleviate your fears with its latest editorial.

The always stylish Nepenthes NY is an underrated quality content machine, frequently churning out killer editorials, spotlight features, and interviews for its website and social media pages.

All this while keeping up its massive stock of goods from house brands like NEEDLES, Engineered Garments, and South2 West8 and curated third-party brands like Alden, BAGSINPROGRESS, and Suicoke.

Basically, if ya want a crash course in taste, Nepenthes NY is a good place to start.

Having already hosted the rollout of the Engineered Garments x Vans capsule, Nepenthes NY is taking a moment to make the most of its newest footwear delivery: On's massive Cloudmonster sneakers.

These beefy runners feature the Swiss sportswear brand's biggest CloudTec sole ever, boosting the shoes' cushioning capabilities through the stratosphere.

Nepenthes NY opted to highlight the heavyweight Cloudmonster amidst New York's subway stations, juxtaposing the tech-y sneaker and gear from the aforementioned Nepenthes brands with the grungy underground.

"We used the transit system because its symbolic to NYC but not commonly glorified," Nepenthes NY said, emphasizing that though On's Cloudmonster is a technical, er, monster, it's also an inherently versatile shoe. Point well made.

To drive the message home, Nepenthes New York complements the vividly-colored Cloudmonster with layers of NEEDLES Sportswear's patterned polyester ripstop, South2 West8's camouflage, and Engineered Garments' endearing leopard print.

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