As a vessel that carries within it the stories of those who shift the paradigm in their respective area, The Daily Original, a customized newspaper from adidas Originals, celebrates the unbridled passion and unmistakable impact the unique Originals offer to their communities. 

To say originality is the main character would be an understatement. Plastered on the newspaper’s pages, you’ll find the rising stars, local vendors, and classic businesses that serve as the backbone of key groups in New York and Los Angeles, empowering locals in these areas to live with authenticity. 

For NYC, we read the tales of Alani Noelle, aka Wuzg00d, and Brandon Scott, better known on the streets as Nevaskimp, celebrating their originality and inspiring others to channel their own. In LA, we celebrate Steven Mena, founder of the streetwear label MENACE, and Julissa Aaron, a dynamic artist paving her own path within the scene, as they set a new standard for excellence coming out of their hometown.  

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These newspaper boxes stand as resilient guardians at the crossroads of originality, where communities converge daily. In our digital-first world, these bespoke periodicals are the physical manifestation of timeless experiences, speaking directly to the heart of those who open it, igniting a flame of creativity and individuality within future generations. 

In the center of bustling Los Angeles and amongst the relentless energy of New York City, these news boxes symbolize our collective spirit, holding within them the stories and echoes of communities, groups, and subcultures that deserve to be heard.

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Created to speak directly to the citizens of each city, the tailor-made newspapers shout out those who have helped build up and motivate others across their respective areas. More than just informative, they act as a canvas that connects the past to the present in one continuum, highlighting the significant building blocks that make up both distinct cultural hubs.   

New York:

  • Luke’s Skate Shop (261 Broome St)

  • A+N Fruit Store (25 Canal St)

  • Mulberry Iconic Magazines (188 Mulberry St)

  • The Flower Shop (107 Eldridge St)

  • Kith (337 Lafayette St)

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Los Angeles:

  • Cofax (440 N Fairfax)

  • Last Good Film Lab (5427 Santa Monica Blvd)

  • Syndicate (969 N Hills)

  • Monty's (1533 Sunset)

  • Pine + Crane (1521 Griffith Park Blvd)

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So what are you waiting for? Keep your eyes peeled for the branded newspaper boxes and wheat pastings strategically scattered across the two metropolises, and get a taste of originality by picking up your very own copy of The Daily Originals.

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Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.