Highsnobiety

As a vessel that carries within it the stories of those who shift the paradigm in their respective area, The Daily Original, a customized newspaper from adidas Originals, celebrates the unbridled passion and unmistakable impact the unique Originals offer to their communities. 

To say originality is the main character would be an understatement. Plastered on the newspaper’s pages, you’ll find the rising stars, local vendors, and classic businesses that serve as the backbone of key groups in New York and Los Angeles, empowering locals in these areas to live with authenticity. 

For NYC, we read the tales of Alani Noelle, aka Wuzg00d, and Brandon Scott, better known on the streets as Nevaskimp, celebrating their originality and inspiring others to channel their own. In LA, we celebrate Steven Mena, founder of the streetwear label MENACE, and Julissa Aaron, a dynamic artist paving her own path within the scene, as they set a new standard for excellence coming out of their hometown.  

Highsnobiety, Highsnobiety

These newspaper boxes stand as resilient guardians at the crossroads of originality, where communities converge daily. In our digital-first world, these bespoke periodicals are the physical manifestation of timeless experiences, speaking directly to the heart of those who open it, igniting a flame of creativity and individuality within future generations. 

In the center of bustling Los Angeles and amongst the relentless energy of New York City, these news boxes symbolize our collective spirit, holding within them the stories and echoes of communities, groups, and subcultures that deserve to be heard.

Highsnobiety, Highsnobiety, Highsnobiety

Created to speak directly to the citizens of each city, the tailor-made newspapers shout out those who have helped build up and motivate others across their respective areas. More than just informative, they act as a canvas that connects the past to the present in one continuum, highlighting the significant building blocks that make up both distinct cultural hubs.   

New York:

  • Luke’s Skate Shop (261 Broome St)

  • A+N Fruit Store (25 Canal St)

  • Mulberry Iconic Magazines (188 Mulberry St)

  • The Flower Shop (107 Eldridge St)

  • Kith (337 Lafayette St)

Highsnobiety, Highsnobiety

Los Angeles:

  • Cofax (440 N Fairfax)

  • Last Good Film Lab (5427 Santa Monica Blvd)

  • Syndicate (969 N Hills)

  • Monty's (1533 Sunset)

  • Pine + Crane (1521 Griffith Park Blvd)

Highsnobiety, Highsnobiety

So what are you waiting for? Keep your eyes peeled for the branded newspaper boxes and wheat pastings strategically scattered across the two metropolises, and get a taste of originality by picking up your very own copy of The Daily Originals.

We Recommend
  • adidas’ New Shoe Is Not Your Average Moccasin (EXCLUSIVE)
    • Style
  • Wales Bonner & adidas Are Running Wild
    • Style
  • adidas' KoRn-ified Nu Metal Sneaker Actually Bangs
    • Sneakers
  • Bad Bunny Finally Made a Nice Sneaker
    • Sneakers
  • Adidas Originals’ Soccer Collection Is an Ode to the World’s Most Stylish Game
    • Street Style
    • sponsored
What To Read Next
  • Merrell's Killer Clog Makes for a Pretty Amazing Boot
    • Style
  • This Ultra-Tough HOKA Shoe Is Secretly a Slip-On Sneaker
    • Sneakers
  • This Genius ASICS Sneaker Wears a Scuff-Proof Shield
    • Sneakers
  • UGG's Ultra-Thicc New Trail Sneaker Has Steezy Skate Shoe Energy
    • Sneakers
  • Sack and The City: The Marc Jacobs Bag Defining Hot Girl Summer
    • Style
    • sponsored
  • New Balance's Chunkiest-Ever Running Shoe Goes Full HOKA
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.