Private Label London - Dubai takes watch customization to another level. Their team of industry professionals draws on years of experience in sourcing to create the rarest watches and jewelry — and their latest collection at Dover Street Market is no exception.

Recently, they've turned their attention to the Cartier Santos De Cartier timepiece as part of their “Reflekt” collection. The dazzling watch arrives at Dover Street Market, fully encrusted in VVS white diamonds, with a blue face and sapphire crown. Their precious gem service converts the ordinary to the extraordinary with handpicked gems meticulously chosen from around the world and set by their master of the gem setter. This particular customization comes with a £31,500 (approximately $44,425) price tag.

The “Reflekt” collection also includes the Private Label Customised Cartier Santos. This timepiece is totally encrusted in black diamonds with a pave black diamond dial. This one is priced at £27,750 (approximately $39,136).