We saw PUMA and P.A.M. head to the jungle earlier this year with their PAM/PUMA BIO/VERSE project, and now they’re back — but with a different angle. Get ready to enter the interdimensional pitch.
PUMA and Australian lifestyle brand P.A.M. (Perks and Mini) have been working together for a while, drawing on each of their strengths to create eye-catching collections where PUMA's sportswear and technicality meet P.A.M.'s magical aesthetic. For four seasons, the duo will be adding to their collaboration, the PAM/PUMA BIO/VERSE, which sees hybrid footwear, apparel, and accessory drops marry PUMA sport style with P.A.M.’s eclectic designs.
More often than not, you might find yourself playing footie IRL or in an alternate universe (hello gamers and VR fans), and playing on different fields requires a kit that has you covered for whatever occasion. This is where the PAM/PUMA BIO/VERSE comes in handy.
For this iteration of their creative collaboration, the PAM/PUMA BIO/VERSE leans into the world of sport with reinterpretations of classic silhouettes, drawing inspiration from football fits. From Flight pants, jerseys, and hoodies to oversized jackets and bright iterations of the iconic PUMA Club Suede and Cell Dome King sneaker, the collection seamlessly (and boldly) weaves between the pitch and the street. Gamified graphics and left-field insignias are dotted across the pieces, with cut and sew warmup gear like Stadium Jackets, and Velour sets taking center stage.
If you thought the snazzy designs weren’t enough, then you’ll be pleased to know that the PUMA and P.A.M. logos have been reworked into 'psy-activ' club emblems with hallucinatory floral patterns, symbolic of football attire, so even on the field, you’re kitted out and ready to go. You could definitely say this season’s drop is bringing the (Australian?) heat with all the reds, oranges, and yellows — perfect timing to pop these in your wardrobe with the cooler months incoming.
All the pieces are made out of premium materials, with at least 20% of them recycled, so the PAM/PUMA BIO/VERSE stays bio-friendly as originally promised.
Creating a connection between real-life, a studio and a parallel universe, this collection is set to transport you to another world full of surprises. You ready to join the Psy-Activ Club?
Shop the PUMA x P.A.M. collection here and in select flagship stores.
