moscow street style 2018 PUMA Football
Denis Zharikov wears a PUMA Arsenal Away Shirt, Burberry coat, A-Cold-Wall trousers, Nike x OFF-WHITE sneakers, Prada bag, and Gosha Rubchinskiy belt.
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moscow street style 2018 PUMA Football
Denis Zharikov wears a PUMA Arsenal Away Shirt, Burberry coat, A-Cold-Wall trousers, Nike x OFF-WHITE sneakers, Prada bag, and Gosha Rubchinskiy belt.
moscow street style 2018 PUMA Football
Daria Panferova wears a Bronze 56k hat, Pigalle x Nike hoody, Alpha Industries jacket, Levi’s jeans, COMME des GARÇONS x Nike Air Max 180 sneakers, and a Patagonia bag.
moscow street style 2018 PUMA Football
Daria Panferova wears a Bronze 56k hat, Pigalle x Nike hoody, Alpha Industries jacket, Levi’s jeans, COMME des GARÇONS x Nike Air Max 180 sneakers, and a Patagonia bag.
moscow street style 2018 PUMA Football
Ruslan Malygin wears a PUMA Italy shirt, РАССВЕТ x Carhartt WIP hat, Uniqlo trousers, Gosha Rubchinskiy x adidas ACE 16+ sneakers, and Movado watch.
moscow street style 2018 PUMA Football
Ruslan Malygin wears a PUMA Italy shirt, РАССВЕТ x Carhartt WIP hat, Uniqlo trousers, Gosha Rubchinskiy x adidas ACE 16+ sneakers, and Movado watch.
moscow street style 2018 PUMA Football
Sergey Kostromin wears РАССВЕТ x Carhartt WIP overalls and New Balance 992 sneakers.
moscow street style 2018 PUMA Football
Sergey Kostromin wears РАССВЕТ x Carhartt WIP overalls and New Balance 992 sneakers.

Location: Moscow

Month: June 2018

Key Looks: We can’t fault any of the looks here. While style is now global and trends are similar across the board, these looks are in places distinctly Russian and others clearly inspired by other fashion communities. We’re really feeling Denis Zharikov‘s Burberry coat in slides one and two and Sergey Kostromin‘s РАССВЕТ x Carhartt WIP overalls in slides seven and eight.

As part of our partnership with PUMA Football, some of the subjects donned PUMA Football’s latest jerseys. In slides five and six, Ruslan Malygin pairs an Italy jersey with a РАССВЕТ x Carhartt WIP hat that compliments the red in the Italian flag. While Zharikov sports an Arsenal Away Shirt.

Editor’s Notes: All the looks here were shot in the Northern District of Moscow and captured by photographer and Moscow-native Leonid Sorokin.

In case you hadn’t noticed, we’ve been following the fashion scene in Russia for some time now and as shown in the gallery above, it continues to develop and evolve. The looks coming out of the country have become a sudden allure for designers and fashion’s fascination with the country doesn’t look to be waning.

Words by Aaron Howes
Branded Content Editor