Highsnobiety

Puma

WHEN WAS PUMA FOUNDED?

1948

WHAT IS PUMA?

From the roots of a sibling rivalry PUMA was born. Founded in 1948, the world’s third largest sportswear brand was founded by Rudolf Dassler. Dassler first found notoriety in the sportswear world when he and his brother Adolf Dassler jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The 1928 Amsterdam Olympics saw most German athletes sporting Dassler spikes and American athlete Jesse Owens winning four gold medals at the Olympic Games in 1936 Berlin, all while sporting Dassler spikes.

But the already fraught relationship between the two brothers deteriorated despite their success and the two agreed to split in 1948. They formed two separate entities, Adolf with adidas and Rudolf with PUMA. Thanks to the help of a revolutionary football boot, a world cup marketing stunt featuring Pele and a close relationship with sports and athletes, the brand has become one of the biggest in sneaker culture.

WHERE IS PUMA HQ?

Herzogenaurach, Germany

WHO FOUNDED PUMA?

Rudolf Dassler

WHO IS THE CEO OF PUMA?

Bjorn Gulden

REVENUE

$8.89 B (2022)

About

From the roots of a sibling rivalry PUMA, one of the most well-known German brand, was born. Founded in 1948, the world’s third largest sportswear brand was founded by Rudolf Dassler. Dassler first found notoriety in the sportswear world when he and his brother Adolf Dassler jointly formed the company Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory). The 1928 Amsterdam Olympics saw most German athletes sporting Dassler spikes and American athlete Jesse Owens winning four gold medals at the Olympic Games in 1936 Berlin, all while sporting Dassler spikes. But the already fraught relationship between the two brothers deteriorated despite their success and the two agreed to split in 1948. They formed two separate entities, Adolf with adidas and Rudolf with PUMA. Thanks to the help of a revolutionary football boot, a world cup marketing stunt featuring Pele and a close relationship with sports and athletes, the brand has become one of the biggest in sneaker culture.

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.