Horsepower Meets High Fashion in Sergio Rossi’s FW24 Collection
As the first cool breeze signals fall’s arrival, fashion lovers begin their seasonal ritual of hunting for fresh drops. If you’re one of them, you’ve likely noticed the equestrian aesthetic gaining traction in both fashion and pop culture with Western wear dominating streets and runways. So it's no surprise that Sergio Rossi’s FW24 collection leans into the rebellious, yet refined energy of horse-riding culture.
But instead of merely nodding to tradition, Sergio Rossi reinterprets it, mixing the past with a modern, tech-forward twist that feels right in step with where fashion is heading.
Rooted in the history of side-saddle riding from 14th-century Mantua, the collection draws from an era where elegance and control met in perfect harmony—a fusion of power, tradition, and unapologetic femininity. Elegance and attitude have always been a perfect match and Sergio Rossi’s FW24 collection proves it once more.
The FW24 campaign is also a clear example of how fashion is merging classic themes with new tech. Its homage to the elegance of side-saddle riding is brought into the digital age by blending AI-generated imagery with traditional photography. We’ve seen AI shake up everything from streetwear designs to sneaker drops, but here, it serves as more than just a flashy tool—it becomes a medium that deepens the narrative.
This season’s theme plays with saddle-inspired elements: sleek lines, rounded silhouettes, and the iconic buckle that adds just the right touch of opulence. Take the sr Nora line, with its over-the-knee boots and sleek buckle details. It echoes both saddle-ready style and the recent surge in interest for bold, statement-making footwear.
The sr Pilier world—a series that strikes a balance between hyper-femme and effortlessly chic—leans into the girlification of fashion that’s been sweeping through the sneaker world and beyond. With ballet flats and Mary Janes making a comeback (see: every “coquette” and “balletcore” trend analysis), these options feel both classic and very right-now. The signature plectrum-shaped heel adds a distinct edge, giving these otherwise soft styles a bit of bite.
Things get even more playful with the sr Arc family, which reinterprets the boldness of Rodeo culture through the lens of Italian luxury. The star? A banana-shaped stiletto heel that reinvents cowboy boot flair with a sharper, more feminine edge. Pumps, ballerinas, and flared boots showcase curvy lines and skillful craftsmanship that make them feel less like shoes and more like wearable art.
And when it comes to color, expect a rich palette grounded in equestrian tradition: classic shades of black, wine, and tobacco sit beside brighter tones like white, silver, and deep magenta. Luxurious materials—structured leathers, soft suedes, and crinkled lamé—add a tactile experience that indulges all senses.
All in all, Sergio Rossi’s FW24 collection is a celebration of the multifaceted femininity that defines the brand—a world where strength, style, and sophistication collide. So whether you’re heading to the stables or the streets, this collection captures the thrill of the ride—proving that luxury, like a good horse, is all about balance, grace, and a bit of flair.
Discover Sergio Rossi's upcoming collection here.
