Netflix dropped a collection of Squid Game merchandise that's bafflingly devoid of numbered tracksuits, masks, or even burgundy coveralls.

Capitalizing on recent fervor surrounding Squid Game, the Korean TV series that became an overnight sensation after hitting Netflix's home page, the streaming giant is selling a selection of T-shirts and hoodies printed with references to the show, such as the game's arena and the shapes printed on each guard's mask.

Particularly diehard fans can even customize their own tee with a combination of terrifying games from the show: Red Light Green Light, Ppopgi, Marbles, Tug of War, and Glass Stepping Stone Bridge.

Sadly, the merch — which remains firmly in the realm of promotional wear — misses a major opportunity: Netflix-sanctioned Squid Game Halloween costumes.

Maybe it was a deadline thing; maybe it was a budget thing — who knows, I'm not privy to the inner workings of Netflix's marketing department.

But, given the number of random retailers (uhoodie.com? inswear.com?) peddling unofficial Squid Game costumes, it would only make sense for Netflix to redirect business back to, well, itself.

Alas, Netflix has yet to master the art of merch.

A few months ago, the company released a collection of Netflix-branded apparel designed with Japanese brand BEAMS. It was a fairly underwhelming outing (not quite binge-worthy, as News Editor Jake Silbert wrote), full of T-shirts printed with TV remotes and the Netflix play bar.

Those looking to dress up as a Squid Game player, worker, or even (gasp) a VIP will have to break out their DIY skills (there's nothing a little spray paint can't do). That, or trust Amazon won't turn you into fodder for a "When you order it online vs. when it arrives" meme.

Otherwise, you can try dressing up as Comrade Grimes or a "Mystery Gala Guest," AKA Kim Kardashian.

Don't want to buy a costume you'll never wear again? Shop our take on a Squid Game-Inspired Costume below

Classic Logo Fleece Hoodie

Classic Logo Fleece Hoodie

$115

Highsnobiety

Buy at Highsnobiety
Classic Logo Fleece Pants

Classic Logo Fleece Pants

$105

Highsnobiety

Buy at Highsnobiety

Service Shirt

$100

Highsnobiety x Dickies

Buy at Highsnobiety

Pleated Work Pants

$110

Highsnobiety x Dickies

Buy at Highsnobiety
The Roger Centre Court

The Roger Centre Court

$230

On

Buy at Highsnobiety
Tailored Pleats 2 Blazer

Tailored Pleats 2 Blazer

$730

Issey Miyake

15% off sitewide FW2021

15% off sitewide FW2021

Buy at ssense
Tailored Pleats 2 Trousers

Tailored Pleats 2 Trousers

$340

Issey Miyake

15% off sitewide FW2021

15% off sitewide FW2021

Buy at ssense
Club C Trompe L'oeil

Club C Trompe L'oeil

$300

Maison Margiela x Reebok

Buy at Highsnobiety
Cord Track Top

Cord Track Top

$165

Butter Goods x PUMA

Buy at END.
Cord Track Pants

Cord Track Pants

$149

Butter Goods x PUMA

Buy at END.
Leather Slip-On Sneakers

Leather Slip-On Sneakers

$450

Junya Watanabe

15% off sitewide FW2021

15% off sitewide FW2021

Buy at ssense

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