Double Tap to Zoom
Supreme
1 / 18

Brand: Supreme x My Bloody Valentine

Season: SS20

Key Pieces: The Feed Me With Your Kiss-artwork jacket is by far the collection standout.

Release Date: Thursday, April 23. In Japan April 25.

Buy: Online only.

Editor’s Notes: Supreme has tapped iconic British shoegaze band My Bloody Valentine for a new collab that might be the most exciting the brand has dropped in some time (with the exception of Oreo cookies, of course).

The band — Kevin Shields, Colm Ó Cíosóig, Debbie Googe, Bilinda Butcher — formed back in the early ’80s. They are widely recognized for setting the template for the shoegaze genre, thanks to their use of experimental guitar techniques and modified equipment; their sound was hugely influenced by hip-hop and deep house but incorporates a dreamy, hazy aesthetic.

That aesthetic translates to the capsule you can see in the gallery above, which finds Supreme x My Bloody Valentine joining forces on a collab filled with original album artwork from the band's discography. The collection consists of a trucker jacket, Rayon shirt, hoodie, and two T-shirts.

We Recommend
  • Toys That Adults Can Get Away With Owning
  • Why Do We Destroy Good Brands?
  • Don't Supreme & Number (N)ine Deserve Each Other?
  • Leveling up the Most Fashionable Alarm Clock
What To Read Next
  • Nike’s Delicious “Olive” Dunks Aren’t Just an Appetizer. They’re the Main Course
  • adidas' Definitive Dad Shoe Has Now Got A Dad Bod
  • In Gorgeous Tonal Pony Hair, Vans’ Authentic Goes Quiet Luxury
  • The Incredibly Stylish Return of Bob Marley's Favorite adidas Sneaker
  • This "Infrared"-Hot Re-Release of Nike's AJ6 Harks Back to Basketball History
  • You Can Thank Marty Supreme for the $1,000 Timberland Puffer