Double Tap to Zoom
Supreme
1 / 18

Brand: Supreme x My Bloody Valentine

Season: SS20

Key Pieces: The Feed Me With Your Kiss-artwork jacket is by far the collection standout.

Release Date: Thursday, April 23. In Japan April 25.

Buy: Online only.

Editor’s Notes: Supreme has tapped iconic British shoegaze band My Bloody Valentine for a new collab that might be the most exciting the brand has dropped in some time (with the exception of Oreo cookies, of course).

The band — Kevin Shields, Colm Ó Cíosóig, Debbie Googe, Bilinda Butcher — formed back in the early ’80s. They are widely recognized for setting the template for the shoegaze genre, thanks to their use of experimental guitar techniques and modified equipment; their sound was hugely influenced by hip-hop and deep house but incorporates a dreamy, hazy aesthetic.

That aesthetic translates to the capsule you can see in the gallery above, which finds Supreme x My Bloody Valentine joining forces on a collab filled with original album artwork from the band's discography. The collection consists of a trucker jacket, Rayon shirt, hoodie, and two T-shirts.

We Recommend
  • Toys That Adults Can Get Away With Owning
  • Why Do We Destroy Good Brands?
  • Don't Supreme & Number (N)ine Deserve Each Other?
  • Leveling up the Most Fashionable Alarm Clock
What To Read Next
  • Nike's Rugged Air Max Work Boot Is Suddenly Looking Cow-tastic
  • After the GAP Hoodie Comes the GAP Hat
  • Class is In Session: DoorDash Fuels College Gameday
  • Nothing Beats the Patagonia Fleece (Except the Patagonia Fleece)
  • Vans’ Bejeweled Skate Shoe Is a Charmed-up Baddie
  • Nike Rebuilt Its Pegasus Shoe for Mud, Rain, Winter & Everything Else