Supreme was founded by James Jebbia in New York City in 1994.
Supreme's initial focus was on skateboarding, as it started out as a skateboarding shop in downtown Manhattan.
Supreme's logo features the word "Supreme" in bold letters with a white background and red rectangle.
Supreme has collaborated with brands and artists such as Louis Vuitton, Nike, and The North Face.
Supreme releases new collections every season, with drops usually taking place on Thursdays.
Limited edition items released by Supreme often sell out quickly and can have high resale prices on the secondary market.
Supreme has opened retail stores in cities around the world, including London, Tokyo, and Los Angeles.
Famous fans of Supreme include Tyler, The Creator, Kanye West, and Justin Bieber.
The private equity firm, the Carlyle Group, acquired a 50% stake in Supreme for $500 million in 2017.
Supreme's products have been recognized by institutions such as the Museum of Modern Art and the Smithsonian National Museum of American History, which have included them in their collections.
Supreme is so hyped because it has built a strong brand identity and created a sense of exclusivity and scarcity around its products through limited releases and collaborations. The brand's reputation for quality and unique designs, as well as its association with celebrities and popular culture, has also contributed to its popularity and cultural significance. Additionally, the brand has created a strong community around it, with loyal fans and collectors who are willing to pay high prices to own and wear its products.
While Supreme is not typically considered a traditional luxury brand like Chanel or Hermes, it has become a highly coveted and influential brand within the fashion industry. Supreme's limited edition releases, collaborations with high-end brands like Louis Vuitton, and association with celebrities. and popular culture have elevated its status and created a sense of exclusivity and scarcity around its products. This has led to high demand and resale prices for many of its items, making it a premium brand with a strong market presence.
Supreme started out as a skateboarding shop in downtown Manhattan in 1994, and the brand has maintained a connection to skate culture throughout its history. Supreme's first products were skateboards and accessories, and the brand has continued to release skate-related products such as apparel, shoes, and collaborations with skate brands like Independent and Spitfire.
However, over time, Supreme has expanded beyond skate culture and has become a highly influential and sought-after brand within the fashion industry, collaborating with high-end fashion brands and designers, and releasing a wide range of products that go beyond skateboarding. So, while Supreme has roots in skateboarding, it has grown into a brand that transcends any one particular niche or category.