Under Armour isn’t just about athletic gear, it’s a brand with innovation at its core. In the pursuit of crafting durable footwear and outerwear that can deal with the demands of modern-day city life, Under Armour has introduced the UA PURSUIT Carbon Pack. With a collection of highly-functional gear—including the Fat Tire Onda and Fat Tire Mid—we’ve tapped five photographers in five major cities to show how truly versatile this new Under Armour series is.
Johannes Höhn—better known as Pangea Productions—loves the outdoors, especially when it comes to his native Germany. Centered around Cologne, Germany, Höhn’s lens is often capturing the beauty of his homeland, featuring dark forests and mountain vistas in equal measure.
As a founder of the German Roamers creative consortium, he’s a major proponent of spreading the beauty of Deutschland across hundreds of thousands of social feeds every day. But Höhn loves sneakers and street culture just as much as he loves the German countryside, also founding the collection allupinitt, showcasing the latest drops and most-hyped gear from around the streetwear stratosphere. Fortunately, using Instagram hasn’t just allowed Höhn express his vision, but also connected him with thousands of others who share his interests and love his work.
“[social media] still is one of my most important sources of inspiration. There are thousands of incredibly talented creators out there showcasing their work through social media,” admits Höhn. “But what I love about social media is the fact that anyone can showcase what they do and become a successful artist...If you put out killer work, the world will see you and appreciate you.”