Double Tap to Zoom

Virgil Abloh and IKEA are leaning into their "fashion you can't wear" slogan with a pop-up for their Markerad collection at London Fashion Week. Their "Fitting Rooms" will let you "try on" pieces from the collection, which we assume is not an actual invitation to wrap yourself in run of the rugs or try to balance the table on your head.

The pop-up will also include the collection's chair, cabinet, "Sculpture" Frakta bag, and "Temporary" clock. Of course, all of the "Fitting Rooms" have been "designed with Instagram moments in mind," so prepare to rack up that like count.

You'll be able to check out the pieces on September 15 and 16 at Shorts Gardens, Covent Garden, London WC2H 9AT. They'll finally go on sale in November.

We Recommend
  • IKEA Is in Its House Party Era
  • 30 Years of Asking the Most Esteemed Design Fair: Can't Great Design Be for Everyone?
  • What Is AWGE, the A$AP Mob’s Mysterious Creative Collective?
  • These Virgil Abloh Collectibles Are Souvenirs of the Designer's Reign
  • Louis Vuitton Snowboards? Let It Snow!
What To Read Next
  • The Sneaker That Revolutionized adidas Just Rolled a Strike
  • In the Era of Luxury Listening, You Deserve a Sci-Fi Speaker
  • Nike’s Post-It Icon Is Worth Making a Note of
  • Japan's Edgy Workwear Artisan Got Grungier
  • The World’s Fanciest Fabric Maker Is Secretly a Sick Hiking Brand
  • You Don’t Know You Know This Balenciaga-Backed Artist