Time is a precious commodity. We’re always talking about how we don’t have enough of it or how quickly it passes, so what we do with our time is important — and if there’s one brand that understands this, it’s German jeweler, Wempe.
Wempe wants to leave its mark in the industry, opening doors to help the luxury landscape progress and become more accessible. After over 125 years in the game, Wempe has cemented its place in the industry as not only an exquisite watchmaker and jewelry house, but as a trendsetting platform for innovative brands to tell their stories. Using its knowledge in the industry and its pioneering attitude, Wempe forges a path into the jewelry world for customers to get inspired and dive beyond the product itself. Creating and curating a physical space where people can engage with high-end pieces without purchase pressure is part of its ethos.
Last year saw Wempe and Highsnobiety’s first creative collaboration and storytelling event take place with young designer Nadine Ghosn, and this year that momentum continues.
Swiss watchmaker Girard-Perregaux is nothing short of luxurious and boundary-breaking. This is why it makes total sense that Wempe Kurfürstendamm in Berlin will be celebrating the launch of Girard-Perregaux’s new Casquette 2.0 model with an exclusive in-store event on February 24th.
Founded in 1791, making it one of the oldest watch manufacturers in operation today, Girard-Perregaux knows how to marry its rich heritage with our ever-changing zeitgeist.
The brand’s original Casquette watch was produced exclusively from 1976 to 1978, where it shook up the watch industry’s status quo thanks to its tubular LED display and avant-garde design. Likened to a 70s muscle car with its LEDs resembling taillights and thick, bracelet-inspired strap, the Casquette sidestepped convention with its retro-futuristic aesthetic.
Chosen as the trusty location for Girard-Perregaux’s entire Europe launch of the Casquette 2.0, Wempe Kurfürstendamm will not only unveil the new timepiece but transform into a 70s inspired haven to honor the watch’s birth date and history. Limited to 820 pieces worldwide, the Casquette 2.0 retains all the functionalities of the original Casquette (water-resistant to 50 meters, sapphire crystal glass, and unique Calibre movement), but is now housed in a scratch-resistant ceramic case, featuring a Grade 5 titanium case-back, clasps, and pushers.
As the only retailer in all of Germany that carries Girard-Perregaux timepieces, Wempe shows how it's not afraid to stand out from the crowd, and from its fellow competitors. Always on the cusp of fresh model revivals and deepening its connection with its brand partners, Wempe Kurfürstendamm will be housing Girard-Perregaux’s full collection for the month of March, where customers can get the full low-down on watch expertise, industry insights, and more about Girard-Perregaux’s backstory.
For Wempe, who really wants to take you on a journey, luxury retail is not about walking in, buying something, and then leaving. It’s about engaging, inspiring, and interacting. Like the multi-layered wheel, cog, and spring structure of a watch, the brand wants to show you all the behind-the-scenes moments that bridge the worlds of design, art, luxury, and timekeeping.
Book your appointment here to discover the full Girard-Perregaux collection at Wempe Kurfürstendamm in Berlin.
