For FW17, WHITE has partnered with LUISAVIAROMA to give cutting-edge designers an undeniably rare opportunity. Together they’ve selected 13 designers and labels to go on show at WHITE; one will be chosen by LUISAVIAROMA to put forward an exclusive capsule collection to be sold online.

The full list includes Rabbithole London, Curtis Li Studio, Mazinyi, Tonsure, Kai Dunkel, AM Crew, Liam Hodges, Daniel Patrick, White Walls Worldwide, Brashy, Sobec Rebuild, Polyforma and Heliot Emil.

WHITE has become a platform for creative upcoming designers and exciting new brands to showcase their talent. At the same time, it’s a reference point for industry insiders looking for such designers and brands. The White On Web project provides brands with visibility both online and offline while surrounded by other industry experts and diverse creative talent.

Check out the editorial shot for WOW above and find out more via the website.

  • Photographer:Adam Katz Sinding @le21eme
  • Stylist:Giorgia Cantarini
  • Make-Up:Sara J.Casiraghi @Freelancer
  • Hair:Matteo Bartolini
  • Models:Eva J @thelabmodels & Carl Hiejlm @ilovemodelmanagement
  • Assistant Photographer:Joe Harper
  • Assistant Stylists:Orsola Amadeo, Monica Amenduni & Lucia Francinella

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