DQM will be releasing its Spring ’13 footwear collection in collaboration with Vans on Friday, April 19. Made exclusively for DQM, the collection of two shoes – a Vans Authentic and a Sk8-Hi – use the famous “I Love New York” graphic, the symbol of their city.
Designed by Milton Glaser in 1977, the iconic pop-style graphic stands as a postmodern signature of New York; ubiquitous on plastic shopping bags and T-shirts in delis and souvenir stores throughout the city, with the trademarked logo used officially to promote tourism in the state.
The graphic is printed all over on classic off-white canvas on the Authentic, and all over the quarter of the Sk8-Hi, which is finished with a black leather side stripe. The shoes feature a classic white midsole and Vans’ gum waffle sole, flat white lace and use ‘The Vans DQM General’ branding throughout the shoe – a printed logo at the insole and The General’s signature navy heel tab.
Produced in a limited edition, both styles will be available exclusively at The Vans DQM General in SoHo, New York and in the DQM online store. The retail price of the Authentic will be $85 and Sk8-Hi will be $100.