Brand: USPS x Vans
Model: Sk8-Hi MTE-1, Sk8-Hi Reissue, Authentic, Old Skool
Season: Fall/Winter 2021
Release Date: November 29, January 29 for the Sk8-Hi Reissue
Price: $65 to $115 for shoes and $28 to $75 for apparel
Editor's Notes: There's a wrong way to do USPS collabs but Vans is opting for the proper route — or should I say paper route? Okay, doesn't really make sense, but still: Vans' USPS collaboration is as thoughtful as anything the sneaker giant has ever done and it's actually licensed by America's Postal Service.
Here, the silhouettes play host to a variety of thematic imagery that includes the USPS' eagle logo, Priority Mail verbiage, and old-school U.S. Mail branding. The shoeboxes are also, appropriately, rendered in packaging that recalls the Priority Mail package design.
Like Telfar's White Castle collaboration, Vans positions this collection as a tribute to the hard-working USPS staff who power through each chaotic holiday season, even citing the "Neither snow nor rain" motto as inspiration.
Now, this clearly ain't Vetements x DHL (nothing costs over $120) but it'd be nice to see Vans taking a more personal slant and humanizing the USPS' hard-pressed workforce, perhaps with a thematic campaign or charitable angle.
Still, at least it went to the trouble of actually licensing the USPS branding — take that, Nike.
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