It was a packed house inside Madison Square Garden (MSG) for Kanye West’s YEEZY Season 3 presentation and The Life of Pablo album reveal. For the some 20,000 physically in attendance at the New York Fashion Week event, there were millions more who watched in global cinemas, or attempted to catch snippets of the show through the exclusive TIDAL live stream. Viewership of this magnitude is unprecedented for a fashion presentation, but for someone of West’s cachet, we didn’t expect anything less.
Featuring a performance by renowned contemporary artist Vanessa Beecroft, the MSG show was at once a platform to show off Kanye West’s new wares and a literal arena to debut new music. Raucous from the outset, the literal sheets covering YEEZY Season 3 were lifted towards the end of The Life of Pablo‘s opening track “Ultra Light Beams,” which blared over the PA system via Kanye’s laptop.
Hundreds of models filled the arena floor, packed together like sardines, dressed mostly in the muted, washed-out colors we’ve come to know over the initial YEEZY seasons, though several more colorful pieces appeared in yellows, oranges and reds (matching model and rapper Lil Yachty’s braids). Highlights included a sneak peak at the latest evolution of the adidas YEEZY program with an updated YEEZY Boost 350 sneaker and the brand-new YEEZY Boost 1050 boot.
After playing the entirety of The Life of Pablo, Kanye passed the auxiliary cable to members of his squad, including Vic Mensa, Virgil Alboh and others, who continued to roll out music over the course of the evening. This laptop pow-wow was hallmarked by an all-new track from Young Thug, who also walked (read: sat) in the show.
Of course, throughout the program, West took to the mic many times to voice his thoughts and opinions. When he thanked adidas for paying for the event, jeers and chants slandering Nike erupted from the crowd, at which point he debuted a new version of “Facts.” As the crowd began to turn against Jordan, West made sure to note that he had nothing but love for Michael Jordan himself. West also mentioned that the YEEZY clothing prices would be lower next season and that he dreams to one day be the creative director of Hermes.
- Photographer: Thomas Welch / Highsnobiety.com